The outcomes you’ll deliver:
-Elevate the brand perception of the NFHS Network and MaxPreps by delivering high-quality, consistent visual assets across all social and internal channels.
In this role, you can expect to
- Design for Social First: Create branded social templates, custom logos for original series, and engaging static assets for TikTok, Instagram, and YouTube.
- Bring Brand to Life with Motion: Develop motion graphics elements, including lower thirds, title cards, transitions, and animated overlays, to make our video content feel like a major sports broadcast.
- Own Presentation Design: Elevate our internal and external storytelling by designing presentations and pitch decks for partnerships and brand pitches.
- Build Visual Identity Systems: Help maintain and expand our brand guidelines, ensuring colors, typography, and logos are used correctly across all touchpoints.
- Collaborate Cross-Functionally: Work closely with the Social Media and Performance Marketing teams to implement insights into creative that actually converts.
- Stay Ahead of the Curve: Proactively research design trends and emerging social formats to keep our brand relevant to Gen Z and Millennial audiences.
To thrive in this role, you have
- 3-6 years of experience in brand design, digital design, or social content creation (agency or in-house).
- A Killer Portfolio: Show us you can handle logo design, typography, and layout, with a heavy emphasis on social media and motion work.
- Technical Mastery: High proficiency in Adobe Creative Suite (Photoshop, Illustrator), Figma, and After Effects for motion graphics.
- Social Fluency: An innate understanding of what works on TikTok vs. Instagram vs. YouTube—and the ability to design specifically for those nuances.
- Speed and Precision: The ability to balance high-quality craftsmanship with the fast-paced nature of an in-house creative team, manage deadlines, and handle multiple projects simultaneously.
- Passion for High School Sports! You understand why a buzzer-beater in a small-town gym matters just as much as a pro championship.
HOW YOU PLAY
- Ownership over Participation - You take responsibility for achieving holistic outcomes, prioritize key objectives, and adapt quickly when situations require a different approach. You follow through even against the toughest challenges.
- Team over Stars - You are a bridge builder, establishing processes and relationships with teams outside your own. You work to rally around common goals, find win-win solutions, compromise when necessary, and help others succeed.
- Growth over Comfort - You are driven by a desire to grow and actively seek opportunities to expand your comfort zone, skills, and confidence. You embrace new challenges with curiosity, accepting discomfort and failure as opportunities to learn.
- Fairness over Popularity - You approach decisions with a scientist’s mindset, challenging your assumptions and remaining objective. You consider long-term impact rather than relying on short-term gains, proactively seek others’ perspectives, and manage emotions in decision-making.