Job Summary:
SmithRx is seeking a strategic and creative Events Marketing Manager to join our growing marketing team. This is a pivotal role where you will co-own the end-to-end implementation, planning, and execution of our event program, transforming events into a powerful engine for brand awareness, pipeline growth, and client engagement.
You will be the architect of our event experiences, from industry conferences and tradeshows to keynote & spotlight sessions. Your work will directly shape how prospective clients and partners perceive the SmithRx brand and will be crucial to our business growth.
This role can be based in our Lehi, Utah or San Francisco, CA office, or can be fully remote. You should be prepared to travel approximately 25% of the time. You will sit on the marketing team and report to the head of events marketing.
What you will do:
Strategy & Impact
- Define key performance indicators (KPIs) and metrics for enterprise events, tracking performance and reporting on ROI.
- Innovate new event initiatives to elevate SmithRx's presence at industry events and through our owned programs, ensuring we stand out in a crowded market.
- Manage the end-to-end event budget, ensuring programs are delivered on-time and on-budget with a focus on maximizing impact.
Execution & Management
- Lead the planning and execution of our small to medium sized business event portfolios, including industry sponsorships, dinners, experiences, and regional field events.
- Oversee all event logistics, including venue sourcing, vendor negotiation and management, swag and collateral production, shipping, and on-site execution.
- Collaborate with the broader marketing team to create compelling pre-event promotion, at-event engagement, and post-event follow-up campaigns that convert leads into opportunities.
- Enable our sales team for success at events, providing clear pre-event briefings, managing on-site schedules, and ensuring a seamless lead handoff process.
What you will bring to SmithRx:
- A Bachelor's degree in Event Management, Marketing, Communications, or a related field.
- 4-6 years of experience in B2B event marketing, conference or tradeshows, or field events.
- A strategic mindset with a hands-on attitude. You can focus on the high-level plan while still having the ability to manage the small details.
- Experience managing tradeshows and corporate events from conception to completion. Health-tech experience is a plus.
- Excellent project management and budget management skills; you are organized, detail-oriented, and can manage multiple complex projects simultaneously.
- The ability to take initiative and be proactive with event deliverables to ensure deadlines are met. You can tackle details as well as manage and execute against a broader events vision.
- Exceptional communication and interpersonal skills, with a demonstrated ability to build strong relationships with sales leaders, executives, vendors, and clients.
- Data-driven and analytical. You're comfortable with event technologies, CRM (e.g., Salesforce), and marketing automation platforms, and you use data to inform your decisions.
What SmithRx Offers You:
- Highly competitive wellness benefits including Medical, Pharmacy, Dental, Vision, and Life Insurance and AD&D Insurance
- Flexible Spending Benefits
- 401(k) Retirement Savings Program
- Short-term and long-term disability
- Discretionary Paid Time Off
- Paid Company Holidays
- Wellness Benefits
- Commuter Benefits
- Paid Parental Leave benefits
- Employee Assistance Program (EAP)
- Well-stocked kitchen in office locations
- Professional development and training opportunities