About the Role
We are looking for a Fractional Paid Media Specialist who will help us run and optimize our paid acquisition programs. This role is focused on enterprise demand capture as well as developer/user acquisition for Qdrant, the leading open-source vector search engine used to power AI search, retrieval, and RAG systems. You will work closely with our Growth team to manage campaigns and scale high-intent acquisition channels.
What you will own
AI-Powered Optimization
- Use AI tools and no-code/low-code agents to automate repetitive tasks, such as bid adjustments, budget pacing, anomaly detection, search term mining, and performance reporting.
- Build lightweight workflows that reduce manual work and surface insights faster using tools like n8n, Zapier, Clay, or AI-native ad tools.
- Leverage LLMs for creative testing, keyword research, audience research, and competitive analysis.
- Continuously look for where AI creates leverage in the campaign workflow and own the implementation.
PPC Strategy & Execution
- Manage and optimize PPC campaigns end-to-end, from account structure and keyword strategy through bidding, budget allocation, and ongoing iteration.
- Design and launch ad creative testing plans; optimize landing pages for performance.
- Build forecasts and scenario projections to guide decisions.
- Ensure accounts remain on budget while balancing efficiency and growth targets.
Channel Focus
- Google Search: Own strategy and execution, optimizing around high-intent technical keywords and developer workloads while refining account structure and bidding.
- LinkedIn: Manage and optimize conversion-focused campaigns targeting enterprise buyers and technical decision-makers.
- Reddit: Run experiments targeting technical audiences for developer acquisition and competitor displacement by identifying effective subreddits and formats.
Requirements
- 3+ years running performance marketing campaigns.
- Deep expertise with Google Ads Search campaigns.
- Experience running campaigns for developer, SaaS, or infrastructure products.
- Strong command of keyword strategy, conversion tracking, attribution, and performance optimization.
- Experience with AI tooling around search and campaign optimization.
Nice to have
- Experience advertising to engineers or developer audiences.
- Familiarity with AI / ML infrastructure tools.
- Experience working with GA4, GTM, Segment, or server-side conversion tracking.
- Comfortable writing prompts and light code/scripts to automate campaign operations.
- Familiarity with no-code automation tools.
- Experience using LLMs to accelerate keyword research, ad copy testing, or reporting workflows.