About the Role
We're a healthcare brokerage with a lean, high-performing marketing team and we're looking for someone who builds, not just plans. This role sits at the intersection of lifecycle marketing, content distribution, and web performance. You'll own the channels that turn interest into pipeline: our email newsletter, automated nurture programs, and the website experience that ties everything together.
You'll be joining a team where paid, organic, events, and referrals are already humming. What we need is someone to close the loop, making sure the people we attract actually convert and that no lead falls through the cracks because of a missing workflow or an underperforming landing page.
If you've spent time waiting for someone else to hand you a brief, this probably isn't the right fit. If you're the person who gets frustrated when a workflow doesn't exist yet and just goes and builds it, keep reading.
What You'll Own
Website Conversion and Performance
Own the website as a conversion asset, not a maintenance task. Webflow comfort is required; developer skills are not
Run landing page tests and improve conversion paths for paid, organic, and event traffic, using AI tools to accelerate testing hypotheses and analyze results
Partner with our content lead to ensure SEO-driven pages are built to convert, not just rank
Monitor site performance and own the relationship with any web contractors or vendors
Lifecycle Marketing
Drive pipeline by building and owning the full lifecycle communication system — workflows, nurture programs, and triggered sequences that move prospects forward and keep customers engaged
Grow newsletter engagement and pipeline influence by leveraging AI to personalize content, test what works, and continuously improve performance
Keep segmentation sharp enough that every communication feels relevant to where someone is in their journey
Use AI to spot patterns in engagement data and get ahead of gaps in the funnel before they cost us pipeline
Partner with marketing ops to ensure every workflow is tracked and every lifecycle stage is correctly instrumented
Customer Advocacy and Referrals
Build and own a structured customer referral program that turns happy customers into an active referral source, distinct from our partner and broker referral channel
Work closely with sales to optimize and execute customer advocacy efforts including reviews and testimonials, using AI to help identify the right customers to approach and the right moment to ask
Develop segmentation and outreach strategies that identify the right customers to activate for referrals and advocacy at the right time
Track and report on customer growth channel performance including referral volume, advocacy asset pipeline, and downstream impact on revenue
Who You Are
You look at a landing page and immediately see what's costing us conversions
You're comfortable in the data and let it drive your decisions, but you know how to tell the story behind the numbers too
You know how to use AI to move faster and produce better work, not just to shortcut the thinking
You thrive with autonomy, ask good questions, and figure things out without hand-holding
You measure your work in pipeline and revenue, not sends and opens
You're fluent in HubSpot and can build a workflow from scratch without a tutorial
Nice to Have
Experience in healthcare, digital health, tech enabled services, insurance, or a regulated industry
Familiarity with Webflow (we use it; you don't need to be a developer, but comfort with the platform matters)
Experience with Salesforce and understanding of how marketing and sales data connect
Exposure to SEO/AEO concepts, you'll partner closely with our content lead and it helps to speak the language
The Team You're Joining
Our marketing team is small, sharp, and deliberately built. We use AI as a creative and operational lever, finding smarter ways to work without losing the human judgment that makes the work good. We hold ourselves to a high bar for results, and an equally high bar for how we show up: healthcare is complicated enough, and Nava's job is to make it feel less so. That standard lives in everything we put out.
You'll join a team where everyone owns their lane, including content and organic, events and partnerships, and paid media. A dedicated marketing ops partner in operations owns HubSpot, lead scoring, and reporting, so the infrastructure is there and maintained and you can focus on using it.
You'll report directly to the Head of Marketing with a high degree of autonomy. We don't manage by activity. We expect you to own your channels, bring a point of view, and care about whether the work is actually moving the business…and have a bit of fun along the way.