The Role
We are hiring a Head of Ecosystem Marketing to own how Alpen is positioned and understood by partners and the broader ecosystem with a specific focus on building credibility and generating qualified inbound from target partner segments to support ecosystem growth and distribution partnerships.
This is a platform-focused role aligned with ecosystem and partnership growth, not consumer or lifecycle marketing. Instead, this role sits at the intersection of narrative, content, and BD strategy, ensuring that Alpen is positioned effectively to attract and engage the right partners.
You will work closely with leadership and BD to translate partnership and ecosystem goals into clear positioning, content, and market presence that drives high-quality inbound. This includes identifying where partner conversations are getting stuck and proposing ways marketing can improve pipeline quality and conversion
This role focuses on ecosystem and partner growth, with consumer marketing owned separately and aligned through a shared narrative.
What You’ll Do
Own ecosystem marketing strategy
Own how Alpen EVM is positioned and understood by partners and the broader ecosystem
Develop a clear narrative and brand strategy aligned with partnership and distribution goals
Drive high-quality inbound for partnerships
Build and execute strategies that generate inbound interest from relevant ecosystem participants
Ensure marketing efforts are tightly aligned with BD pipeline and partnership KPIs
Build Alpen’s content and narrative engine
Lead the creation of high-impact content (e.g., reports, thought leadership, ecosystem narratives)
Expand on successful content formats to consistently generate inbound and awareness
Translate complex technical concepts into compelling, ecosystem-relevant narratives
Own Alpen’s presence in key industry moments
Identify and prioritize the most important conferences, events, and channels
Scale content formats that consistently drive inbound and ecosystem engagement
Drive strategic participation in moments that matter for ecosystem growth
Bridge BD and marketing
Partner closely with BD to understand distribution and partnership targets
Translate those goals into effective marketing strategies and campaigns
Own inbound demand and ecosystem visibility, while BD owns partner relationships and deal execution
Define and evolve the strategy
Bring a strong point of view on how Alpen should go to market within the ecosystem
Continuously refine positioning, channels, and programs based on results
What We’re Looking For
We’re looking for someone who can own and drive ecosystem-driven marketing strategies, especially in emerging or technical markets.
Core Capabilities:
Ecosystem / Partnership-Oriented Marketing: Experience driving growth through partnerships, platforms, or ecosystem strategies
Strategic + Hands-On: Ability to define strategy and execute directly in a fast-moving environment
Strong Positioning & Narrative Skills: Can translate complex technical ideas into clear, compelling market narratives
Content-Led Growth: Experience building content engines that generate inbound (reports, thought leadership, etc.)
Industry Presence: Strong instincts around industry moments, events, and distribution channels that influence target partner segments
Cross-Functional Collaboration: Strong cross-functional operator, working with BD, leadership, and technical teams to shape strategy and drive outcomes
Bonus Experience:
Experience in crypto, fintech, or developer ecosystems
Existing relationships across relevant media, conferences, or ecosystem players
Background working with infrastructure or protocol-level products
Why Alpen Labs
Impact: Help shape how Bitcoin evolves into a programmable financial system
Ownership: Define and build a critical function from the ground up
Leverage: Direct impact on ecosystem growth and strategic partnerships
Team: Work alongside world-class engineers and researchers in crypto and distributed systems