About Somnia
SOMNIA is the Agentic Chain - a hyper-performance L1 operating at an order of magnitude faster than existing networks. We empower builders and traders to create real-time, autonomous, and fully decentralized products, powered by agents, that were previously impossible and cannot be built anywhere else.
About the Role
We're hiring a Head of Marketing to own the marketing engine across the entire Somnia ecosystem. This is the most senior marketing role at Somnia, reporting directly to the CEO. You'll lead a globally distributed marketing function spanning product marketing, social, KOLs, events, paid media, and comms. This is a player-coach role: you'll write the strategy and set targets while remaining hands-on with launches and narratives.
Key Responsibilities
- Strategy and operating model: Own end-to-end marketing strategy and shape the operating model to ensure team alignment across products.
- Growth and user acquisition: Own growth numbers, manage the full acquisition stack (organic, paid, KOLs, partner-led), and build an analytics layer for data-driven prioritization.
- Positioning, narrative and brand: Define the master Somnia narrative and protect visual identity and tone of voice across all channels.
- Retention, community and ecosystem: Design incentive structures, manage social channels (Discord, Telegram, X), and lead developer marketing initiatives like hackathons.
- Comms, PR and events: Manage earned media strategy, tier-1 editorial relationships, and a global events calendar to drive measurable pipeline.
- Cross-functional leadership: Partner with product leads and BD to ensure GTM readiness and coordinate with Finance and Legal on marketing operations.
Requirements
- 8+ years in marketing, with at least 3 in a leadership role in a crypto-native company.
- Track record taking at least one Web3 product from early proof to category leadership.
- End-to-end ownership of the consumer crypto funnel: acquisition, activation, retention, and monetization.
- Genuine fluency in the competitive landscape across L1s, prediction markets, DEXs, and AI-x-crypto.
- History of building and leading globally distributed marketing teams.
- Analytical fluency and a player-coach operating style.
Preferred Qualifications
- Marketed an AI-native or agentic product in web3 or AI infrastructure.
- Direct experience marketing a prediction market, perps DEX, or on-chain derivatives venue.
- Owned a token launch end-to-end, including TGE and points programs.
- Experience marketing to developers and technical audiences at scale.