What is PerfectServe?
PerfectServe is a leading provider of clinical communication and physician scheduling solutions in the health IT space. Our mission is to accelerate speed to care by optimizing provider schedules and routing communications to the right place at the right time in any care setting.
The Opportunity
We are looking for a Lifecycle & ABM Manager who owns one of the most important transitions in our funnel: turning an interested lead into a requested demo. You will own lifecycle nurture that moves leads forward at scale through email and account-based marketing that concentrates effort on the accounts that matter most.
What You’ll Own
- Own the lead lifecycle from marketing-accepted lead through demo requested, across both the high-velocity and the enterprise motions.
- Design and run nurture programs and journeys by segment and stage that move leads toward a demo.
- Own segmentation, send strategy, and sequencing across email and lifecycle channels.
- Define and maintain lead scoring and stage definitions with revenue operations and sales.
- Own ABM programs against named target accounts, concentrated on the enterprise and acute motion.
- Build and run coordinated, multi-channel account plays—including email, web personalization, paid media, and sales outreach—to move accounts toward a demo.
- Operationalize intent and engagement signals (e.g., from 6sense) into timely plays.
Conversion & Pipeline Performance
- Own the MAL-to-Demo-Requested conversion rate as the primary metric.
- Find and remove friction in the path from the first marketing touch to demo request.
- Continuously test subject lines, offers, sequences, and play design based on data performance.
How You’ll Work
- Work alongside marketing AI agents for nurture build, ABM orchestration, and QA.
- Partner with revenue operations on scoring, routing, data, and attribution infrastructure.
- Collaborate with segment demand-generation owners, content, product marketing, sales, and commercial leadership.