Role Summary
The Membership and Incentive production team at Expedia delivers highly complex and extremely valuable email and push communications to our travelers. We are looking for a Production Specialist to join our group and help us continue to grow this incredible team. Come grow your skillset and join an experienced, professional, and passionate group of developers that work in one of the biggest names in the Travel Industry.
What you’ll do
- Build and configure CRM campaign components in Salesforce Marketing Cloud (Journey Builder, Automation Studio, Content Builder, Data Cloud), focusing on specific pieces of larger programs rather than full end-to-end ownership.
- Take independent ownership of key workstreams such as content builds, journey updates, automations, data extensions/queries, and QA tasks, delivering them on time and to spec.
- Implement and maintain personalization and segmentation using AMPscript, dynamic content, and SQL, following established patterns and best practices.
- Perform rigorous QA and validation for your work, including data checks, link and image validation, rendering tests, proofing across locales/brands, and journey/automation test cases against our standard QA playbooks.
- Monitor assigned journeys and automations for volume, failures, and anomalies; investigate issues across data, automation, and content layers and partner with senior specialists and platform teams on root cause analysis (RCA) and fixes.
- Troubleshoot production issues in collaboration with comms owners, localization teams, data stakeholders, and the broader Citadel team, clearly documenting findings, mitigations, and preventative actions.
- Keep build specs, QA results, and RCAs up to date in the appropriate tooling (Confluence, Jira, SFMC), ensuring clear handoffs and auditability.
- Participate in peer reviews (code, queries, QA) by both giving and receiving actionable feedback to improve quality and reduce defects.
- Contribute to process and tooling improvements by flagging recurring issues, proposing changes to QA/checklists, and helping pilot new automation or validation patterns.
- Work within an agile delivery model (sprint planning, standups, retros), providing accurate estimates for your work and raising risks early.
Who you are
- 2+ years of hands-on experience in Salesforce Marketing Cloud development or a similar enterprise CRM/ESP (e.g., building, testing, and deploying email or lifecycle campaigns).
- Practical experience with Journey Builder and Automation Studio, including configuring activities, entry sources, and schedules.
- Working knowledge of AMPscript (comfortable reading and updating existing scripts; eager to deepen expertise) and familiarity with SSJS is a plus.
- Solid SQL skills for segmentation, validation queries, and troubleshooting data issues.
- Good understanding of the SFMC data model, including Data Extensions, Send Logs, Data Views, and Contact Builder relationships.
- Proven experience executing in a production environment with high-volume campaigns and strict QA expectations.
- Strong focus on accuracy, QA, and error prevention, with experience following structured QA/UAT processes (pre- and post-send validation).
- Ability to troubleshoot issues that span data, automations, journeys, and content, and to know when to escalate to data/platform teams.
- Clear, confident communicator who can translate technical details into language that non-technical stakeholders (marketing, localization, operations) can act on.
- Comfortable working in fast-paced, agile teams using tools like Jira, Confluence, and SharePoint/OneDrive for documentation and collaboration.
Nice to have
- Salesforce Marketing Cloud certifications (e.g., Email Specialist, Developer).
- Experience with Salesforce Data Cloud / CDP or other customer data platforms.
- Familiarity with QA and rendering tools (e.g., Litmus) and/or internal automated QA dashboards.
- Experience supporting localization and multi-locale CRM campaigns, including working with structured content and localization partners.
- Exposure to API-triggered sends and integrations between SFMC and upstream data or orchestration systems.