About Living in a Bubble
Living in a Bubble (LIAB) is a premium, fast-growing DTC brand building thoughtfully designed campervan and RV accessories for a global community of van-lifers and adventurers. We sell through our own Shopify store and Amazon across Australia, the United States, Canada, and Germany.
We’re a small, senior, fully distributed team with a builder culture: we value judgment over hours and ownership over supervision. Our customers make considered, high-intent purchases — so our store rewards rigour and sharp thinking, not experimentation for its own sake.
The Role
We’re hiring a senior CRO specialist to own our experimentation program end to end — audit, roadmap, test design, execution oversight, and reporting — working hand in hand with our Shopify developer.
This is a hands-on-strategy role for an autonomous operator. You’ll set the roadmap, make the sequencing calls, and run the program without day-to-day management. We want the person who brings the discipline — not one who waits to be told what to test next.
What You’ll Do
- Run full-funnel data, UX, and conversion audits using GA4, Shopify Analytics, session recordings/heatmaps, and Core Web Vitals reporting.
- Build and continuously refresh a prioritised, 90-day experimentation and A/B testing roadmap as results land.
- Write clear, unambiguous technical briefs and wireframes for our Shopify developer — specific enough to build from with zero strategic interpretation required.
- Own the test cadence end to end: brief the developer, QA the build against your brief, and call each test won, lost, or inconclusive with statistical discipline.
- Report monthly on conversion rate, AOV, and ROI impact of implemented changes, with clear recommendations.
- Make the sequencing judgment calls — which leak (product page, cart-add, or checkout) is the higher-leverage target — without needing day-to-day direction.
What Success Looks Like
- Week 1: Establish our true trailing-90-day baseline across the funnel.
- By Month 6: A measured, statistically validated relative lift in conversion rate over that agreed baseline.
- Cart-add and checkout: Measurable improvement toward benchmark on priority product and collection pages, and on checkout completion.
- A working testing engine: A documented pipeline running one purchase-level CVR test at a time plus one to two faster upper-funnel tests per month.
Requirements
- ~5 years in ecommerce conversion optimisation or growth strategy, with direct, verifiable experience scaling Shopify or Shopify Plus stores.
- A proven, quantified track record — you can point to specific before/after CVR and AOV numbers from past engagements.
- Fluency in GA4, Shopify Analytics, a heatmap/session-replay tool (Hotjar, Microsoft Clarity, or similar), and a Shopify-compatible experimentation platform (Intelligems, VWO, Convert, or similar).
- Working command of statistical testing fundamentals — sample sizing, minimum detectable effect, and run-time discipline.
- Comfortable directing a developer with strong technical literacy.
- Excellent written English.
- Able to operate autonomously against KPIs and set your own roadmap.