Who we are
AppFollow is an AI-powered reputation management platform that helps digital product teams turn user feedback into actionable insights, automate support workflows at any scale and improve their presence in app stores. Trusted by brands like Adobe, Rovio, Scopely, and Disney, AppFollow is built for teams of all sizes, from indie makers and growing businesses to global enterprises.
The role
We're looking for a Senior Product Designer who can work across both core product and growth. This is a strong individual contributor role for someone who can break down complex product challenges into solutions with clear business value and collaborate closely with product and engineering from discovery to release and iteration. You're great at designing complex workflows, improving funnels through experiments, and using research and product data to make informed decisions. We'd also value someone who consistently strengthens the design function by improving our design system, team practices, and cross-team collaboration.
This role is primarily open to candidates working within European time zones. We're a remote-first company, so you can work from anywhere, except countries under EU/US sanctions. We support focused work with async collaboration, and we also make time to meet in person through team off-sites, hackathons, and optional co-working.
What you'll work on
- Shaping and improving core product experiences (review management, Automation, and AI features that unlock new customer value).
- Improving activation, onboarding, and billing flows, helping customers understand the product faster, reach value earlier, and get from sign-up to paid with less friction.
- Driving our design system adoption, with broader component coverage, faster iteration and fewer custom one-offs in production.
- Building AI-based design workflows that reduce manual work, improve design/frontend consistency, bring PM-friendly realistic prototyping, and shorten the overall path from idea to production.
How you'll work
- Take ownership of the design for product initiatives across the Core and Growth teams, from problem framing to release and post-release iterations.
- Partner closely with PMs, EMs, Engineers, and QA to move fast, stay aligned, minimize handoff loss, and make sure design decisions survive implementation.
- Make handoff clear and async-friendly through Loom videos, Jira specs, Figma annotations, and prototypes for more complex flows.
- Evolve our design system by building and refining components, defining patterns, and making sure teams use them consistently.
- Growth team specifics: map funnels, identify drop-offs, propose improvements, support experiments that move specific conversion rates.
- Core team specifics: improve existing workflows, identify new opportunities, and validate what's worth building by using customer feedback, product analytics, session reviews, competitor research and business context.
Who we're looking for
- 5+ years in product design with a portfolio that shows both shipped work and your decision-making (B2B SaaS and complex web apps experience is preferred);
- Strong product thinking: your UX decisions are grounded in product strategy, address both user and business needs, and lead to measurable outcomes.
- Proven experience improving a workflow or funnel with measurable impact (activation, conversion, adoption, task success, time-to-value, etc.).
- Experience in designing data-heavy, workflow-driven interfaces (tables, filters, role-based experiences, multi-step flows, interconnected entities, and state-aware design).
- Hands-on experience with design systems (building and scaling components and patterns, driving component adoption and pattern consistency, partnering with frontend).
- Advanced Figma skills (variables, components, modes, prototyping, Figma Make). You keep your files clean and well-structured, and follow shared team conventions so other designers can quickly understand and continue your work.
- Strong collaboration skills with product and engineering (you can communicate your thoughts clearly, give and receive feedback and proactively drive alignment between teams).
- Upper-intermediate spoken and written English for day-to-day work.
Nice to have
- Experience working in design teams that use AI as a core part of their workflows.
- Experience designing products or workflows related to customer feedback management, support, analytics, or other operational B2B tools.
- Confidence working with product analytics, ability to independently explore funnels, investigate user behavior, and use product data to support design decisions.
- Advanced use of AI assistants for research and faster delivery (note: AI-generated designs are not currently accepted).