Who You Are
You are a strategic and analytical professional who thrives at the intersection of business strategy, marketing performance, and data-driven decision-making. You are passionate about business strategy and translating that into actionable plans that drive measurable growth across marketing and other key functions, ensuring alignment with broader company objectives. You have a strong business acumen, are fluent in performance data, and excel in cross-functional environments where your insights influence key decisions and shape long-term strategy. You will play a key role in shaping our marketing & business strategy through data-driven insights, analysis, and execution.
What You'll Do
- Translate marketing performance into business impact by delivering insights that connect campaign metrics to outcomes such as revenue, customer acquisition, and profitability.
- Monitor and assess channel performance against forecasts to uncover optimization opportunities and scale high-performing strategies.
- Deliver compelling presentations and strategic recommendations to stakeholders at all levels, synthesizing complex data into clear, actionable insights that inform decision-making.
- Leverage data, ensuring integrity and accuracy, to uncover actionable insights that inform business strategy and decision-making.
- Collaborate with cross-functional teams to identify opportunities, design solutions, and implement initiatives that enhance enterprise value.
- Work alongside top-tier professionals to develop, test, and refine strategies that influence key business outcomes.
- Maintain constant communication with management and staff to ensure proper operations of the organization.
What You'll Need
- 5+ years of experience in Business Analytics/Data Science roles in a corporate setting.
- Advanced degree (master’s or PhD) in Statistics, Mathematics, Data Science, Business Analytics, Operations Research, Economics or a related quantitative field.
- Proficiency in statistical modeling and data analysis using R or Python, with solid experience working with large datasets and writing complex SQL queries.
- Skilled with data visualization and dashboarding, preferably using Power-BI or Tableau.
- Ability to collaborate with cross-functional departments including Marketing, Credit etc. to understand business context and solve problems.
- Ability to tell meaningful and accurate stories with data.