The role
As the Social and Community Strategist at WordPress VIP, you own how we show up and engage across social and community. You build our presence on the channels we own, and you put us in the rooms where our audience is already talking. This role is pivotal in building awareness, shaping perception, and making sure WordPress VIP has a voice in where the enterprise web is going next.
There are two surfaces to this role, and you own both.
On the channels we own, you own LinkedIn end-to-end today, and you own the question of what comes next. You decide where else we should show up, when, and what it takes to do it well. You build on a strong foundation–a clear 2026 strategy, a newly launching employee advocacy program, a working publishing rhythm–and push it harder.
In the rooms we don’t own–Reddit threads, CMO Slacks, GovLoop, the closed forums where our buyers actually trade notes–you’re our person on the ground. You listen, you engage, you host AMAs, and you bring the intel back so the rest of marketing knows what’s happening.
AI is in your daily practice—not a tool you've heard of, a way you work. You build the agents and workflows that take the volume work off your plate so you can spend your time on judgment.
What you own
Social strategy and execution. Build on the 2026 social strategy and push it forward. Own the editorial calendar, publishing cadence, content mix, algorithm read, and POV. LinkedIn is the anchor, but you own the question of what we test next–Bluesky, YouTube, podcasts as a distribution surface, niche industry platforms–and you make the call when something’s working.
Community presence in priority forums. Map where our ICPs actually live and embed there: senior B2B marketing communities like CMO Huddles or Pavilion; the right corners of Reddit for web, CMS, and developer audiences; public-sector forums for that vertical. Listen first, engage where credible, host AMAs and conversations where there’s real value to add.
Employee advocacy. Run our newly launching employee advocacy program. Recruit contributors, equip them with content kits and prompt libraries, learn what’s working as it ramps. If the program lands, you’re the one who scales it from here.
Listening, intel, and routing. Run social and community listening across Meltwater, native platform tools, and the closed communities you operate in. Translate signal into action: account intel to Sales, positioning input to PMM, sentiment and share-of-voice trends to Brand and leadership, customer signal to Product. The listening only matters if it lands somewhere.
Content production and creative partnership. Conceive and produce social-native content alongside design and video. Brief our design team and video resources, or build the asset yourself when speed matters. Strong eye for what works and what doesn’t on each platform.
Influencer and creator partnerships. Build a small roster of B2B creators, podcasters, and niche newsletter operators whose audiences overlap ours. Develop the playbook for paid and organic partnerships that build brand authority over time.
Crisis and brand safety on social media. Frontline response when something breaks, be it a customer crisis we get tagged into, an outage, or a reactive moment. Own the playbook with PR/comms.
Event social. Inherit and run the existing event playbook for VIP events. Manage the kit for people on the ground, improve it as we go, cover events on-site when one warrants it.
How you’ll measure success
You’ll be judged on impact, not activity. You’ll define targets with us, report on them holistically, and tell us when something needs to shift.
On the channels we own: audience growth in our ICP, engagement quality (saves, comments, meaningful conversations over vanity metrics), employee advocacy program reach, and contributor activation.
In the rooms we don’t own: active participation and AMAs hosted in priority forums, intel surfaced back to the team, share of voice in priority verticals.
Across the function: brand sentiment trend, amplification of campaigns and team-wide work across owned and earned, social-influenced pipeline.
What you bring
Craft. Strong B2B social experience, ideally enterprise SaaS or technology. You’ve owned LinkedIn at scale, run editorial calendars, built or run employee advocacy programs, and engaged in communities where the standard for credibility is high. You write well, have taste, and can tell the difference between a post that performs and a post that builds.
Algorithm awareness. You stay close to platform algorithms and best practices, and you treat strategy as something that flexes when the platforms do. What worked last quarter doesn’t always work next quarter, and you’re already iterating before anyone has to ask.
Community fluency. You're already active in B2B communities–not as a marketer pushing content, but as a participant. You know how Reddit’s culture differs from a closed CMO Slack, and you know how to operate in both without burning credibility.
AI fluency. You actively use AI in your daily work: briefing, prompting, iterating, and building lightweight agents and workflows that handle the volume so you can focus on the judgment. In your interview, you’ll show us specifically how—what you've built, what you use daily, and what you’re trying next. This is a must.
Measurement conviction. You don’t wait to be told what to track. You bring a strong POV on what should be measured for social and community at this stage of the brand, and you can read your own dashboards to back it up.
Brand instinct. Every post, every comment, every community we show up in either builds or erodes our authority, and you act accordingly.
How you operate
- Bias toward amplification. You’re embedded in the Brand & Organic Growth team and you work alongside content, PR, web, paid, and design as natural partners. The job is to make our collective work travel further, not just publish your own.
- Equally at home in strategy and execution. You can write the brief and you can write the post.
- Strong collaborator across the function and beyond. You partner with PR/comms (exec social handoffs, crisis), PMM (industry positioning), Sales (account intel), and Customer Marketing (advocacy, owned customer communities).
Qualifications
- 8+ years in B2B social and community, ideally in enterprise SaaS or technology.
- Demonstrated experience owning LinkedIn at scale for a B2B brand and pushing the function past the obvious playbook.
- Track record of running an employee advocacy program with measurable reach and engagement.
- Active community participation across at least some of the surfaces we care about (Reddit, B2B Slacks, vertical forums).
- Hands-on AI fluency. You use AI agents and LLM tools daily, and can show specific examples of how you’ve built or implemented them.
- Strong measurement conviction. You can name the right metrics for social and community at this stage of a brand and report on them holistically.
- Bachelor’s degree or equivalent professional experience.
At this time, we’re only considering candidates based in North America.