~Key Responsibilities
Product Marketing Strategy and Positioning
- Own and continuously evolve the core messaging and positioning for Unstructured
- Translate product capabilities into value propositions and technical narratives tailored to developers, data engineers, and enterprise decision-makers
- Conduct competitive analysis and market research to identify trends, white space opportunities, and differentiation levers
- Own the voice of the customer.
Cross-functional Product Collaboration
- Partner with Product Managers to shape feature launch strategy, positioning, and messaging from the earliest stages of development
- Collaborate closely with Engineering and Product to understand the technical roadmap and translate it into externally facing communications
- Work with Sales and Customer Success to gather feedback from technical buyers and integrate it into positioning and content strategy
Content and Enablement
- Create and maintain technical marketing assets, including datasheets, solution briefs, whitepapers, demo scripts, battlecards, and presentations
- Own and produce technical blog posts, product update writeups, and release announcements that engage the community and explain complex concepts clearly
- Deliver and scale internal enablement through product walkthroughs, competitive briefings, and objection-handling materials
Qualifications
- Bachelor’s degree in a technical field (e.g., Computer Science, Engineering, Data Science); MBA or advanced technical degree is a plus.
- 5+ years of experience in technical product marketing, solutions engineering, technical evangelism, or related roles for a software product.
- Deep familiarity with ETL pipelines, LLMs, data infrastructure, or developer platforms.
- Exceptional written and verbal communication skills – able to craft stories that resonate with both technical and business stakeholders.
- Demonstrated success in marketing technical products
- Comfortable operating independently in a fast-paced, ambiguous, and highly collaborative startup culture.