Role Overview
We're looking for a Senior Web Developer with deep Shopify expertise and a strong conversion-rate optimization (CRO) mindset. This role is ideal for someone who enjoys combining technical execution, performance optimization, and experimentation to maximize revenue from paid traffic. You will own the development, optimization, and continuous improvement of Shopify landing pages and storefront experiences, working closely with marketing and creative teams.
Key Responsibilities
- Build and launch high-converting Shopify landing pages designed for cold paid traffic.
- Develop and customize Shopify themes using Liquid, Online Store 2.0 architecture, sections, blocks, and metafields.
- Implement ongoing theme updates, enhancements, and custom functionality.
- Optimize layouts, product pages, collection pages, and landing page experiences.
- Design, implement, and analyze A/B tests and multivariate experiments.
- Continuously improve user experience, offers, messaging, and conversion paths.
- Optimize page speed and Core Web Vitals across desktop and mobile.
- Maintain clean, scalable, and high-quality code standards.
- Implement and maintain an accurate tracking infrastructure, including Meta Pixel, Conversions API (CAPI), Google Analytics 4 (GA4), and Google Tag Manager (GTM).
Requirements
- 5+ years of professional web development experience.
- Proven track record developing and optimizing Shopify stores for DTC brands.
- Expert-level Shopify development skills: Liquid, Shopify Online Store 2.0, Sections/Blocks, Metafields, and Theme Architecture.
- Strong proficiency in HTML, CSS, and Vanilla JavaScript.
- Demonstrable experience running and implementing CRO, A/B testing, and experimentation programs.
- Strong understanding of mobile-first design and development principles.
- Hands-on experience optimizing page speed and Core Web Vitals.
- Experience implementing tracking tools like Meta Pixel, CAPI, GA4, and GTM.
Nice-to-Have Qualifications
- Experience with CRO and experimentation platforms such as Intelligems, Convert, and VWO.
- Experience with Shopify page builders like Replo, Shogun, GemPages, or PageFly.
- Strong visual design instincts and ability to collaborate from Figma designs.
- Experience working in high-growth DTC e-commerce environments.
- Familiarity with paid social acquisition funnels and Meta advertising ecosystems.