The Outcomes You'll Deliver
- Drive measurable revenue growth across digital inventory through optimized pricing, demand allocation, and yield strategies.
- Improve CPMs, fill rates, and overall monetization efficiency across display, video, mobile, and CTV/OTT inventory.
- Increase programmatic revenue contribution through optimized auction dynamics, demand path efficiency, and deal structuring.
- Deliver accurate and reliable revenue forecasts in partnership with Finance, aligning yield strategies to company financial targets.
- Enhance forecasting accuracy and revenue performance through the application of AI-driven insights and predictive analytics.
- Improve inventory utilization to ensure maximum revenue delivery across monetization channels.
In this role, you can expect to
- Manage and optimize yield across all digital inventory, including display, video, mobile, and CTV/OTT.
- Analyze pricing strategies, floor prices, and demand sources to maximize revenue and fill rates.
- Continuously monitor performance and adjust tactics to improve CPMs and overall yield.
- Forecast inventory supply and demand to inform pricing and sales strategy.
- Partner with Sales to package inventory effectively and support high-value deals.
- Partner closely with Finance to develop, refine, and maintain revenue forecasts.
- Analyze large datasets to identify trends, revenue opportunities, and performance gaps.
- Build dashboards and reporting to provide visibility into performance and inform decision-making.
- Leverage AI tools and techniques (e.g., predictive modeling, automation, anomaly detection) to enhance analysis and uncover revenue opportunities.
- Oversee programmatic demand channels including SSPs, exchanges, and header bidding partners.
- Optimize auction dynamics, deal structures (PMP, PG), and demand path efficiency.
- Collaborate cross-functionally with Ad Operations, Sales, Product, Engineering, Finance, and Data teams.
- Support campaign delivery strategy to ensure optimal monetization without negatively impacting user experience.
To thrive in this role, you have
- 2–5+ years of experience in data analysis at an advertising focused media company.
- Proven experience in yield management and revenue optimization focused on direct and programmatic advertising.
- Strong analytical skills with experience using Excel, SQL, Looker, Tableau, or similar tools.
- Experience partnering with Finance or business operations teams on forecasting, budgeting, or revenue planning.
- Strong understanding of ad servers (e.g., Google Ad Manager) and SSPs/exchanges.
- Experience working with programmatic deal types (PMPs, Programmatic Guaranteed).
- Demonstrated ability to use AI tools for data analysis, automation, or optimization (e.g., Python-based models, BI integrations, AI copilots).
- Experience applying predictive analytics or machine learning to pricing, forecasting, or yield optimization (preferred).
- Strong communication skills and ability to influence cross-functional stakeholders.
- A data-driven mindset with strong attention to detail and a bias toward action.
How You Play
- Ownership over Participation – You take responsibility for achieving holistic outcomes, prioritize key objectives, and adapt quickly when situations require a different approach. You follow through even against the toughest challenges.
- Team over Stars – You are a bridge builder, establishing processes and relationships with teams outside your own. You work to rally around common goals, find win-win solutions, compromise when necessary, and help others succeed.
- Growth over Comfort – You are driven by a desire to grow and actively seek opportunities to expand your comfort zone, skills, and confidence. You embrace new challenges with curiosity, accepting discomfort and failure as opportunities to learn.
- Fairness over Popularity – You approach decisions with a scientist’s mindset, challenging your assumptions and remaining objective. You consider long-term impact rather than relying on short-term gains, proactively seek others’ perspectives, and manage emotions in decision-making.