THE OPPORTUNITY
EHG is looking for a passionate and highly organized Social Media and Influencer Manager to help grow, engage, and cultivate our Last Epoch social media presence and creator partnerships. This role will focus on developing social strategies, managing creator relationships, supporting our marketing and community campaigns, and bring the world of Last Epoch to life through our social media channels.
RESPONSIBILITIES:
- Develop and execute social media strategies across platforms including X, Instagram, Facebook, Youtube, Bluesky, Tik Tok, YouTube, and other emerging channels
- Plan, schedule, and publish social media content, supporting seasonal releases, campaigns, live updates, and community initiatives
- Collaborate with marketing, publishing, community, and creative teams to support go to market campaigns and events
- Build and maintain relationships with influencers, streamers, content creators, brand ambassadors, and agencies
- Track, analyze, and report on social media and influencer campaign performance
- Create engaging social media content and associated written social media copy
- Stay up to date with social media trends, updates, and creator programs
- Identify new opportunities that align with Last Epoch’s audience and core values
- Proactive approach to engage with players, cultivate positive relationships, and build brand trust with our community
QUALIFICATIONS:
- 4+ years of experience managing large scale social media channels
- Strong understanding of gaming culture, ARPG players and communities, creator platforms, and social media trends
- Experience managing influencer campaigns across multiple platforms
- Prior experience running community based social and influencer campaigns
- Familiarity with social publishing tools (e.g. Hootsuite, Sprout, etc.)
- Strong written communication skills with the ability to adapt to each channel specific audience
- Highly organized with the ability to manage multiple campaigns and priorities with tight deadline
PREFERENCES:
- Experience with Twitch Drop campaigns and creator reward programs
- Experience with asset management, video editing, and template management