About Dutchie
Founded in 2017, Dutchie is a comprehensive technology platform powering dispensary operations, while providing consumers with safe and easy access to cannabis. Dutchie aims to further support the positive societal change the cannabis industry brings to the world through wellness benefits, social justice, and empowering local communities through tax revenue. Powering thousands of dispensaries across 40+ markets throughout the United States and Canada, Dutchie is the leading technology company in the cannabis space.
About This Job
The Brands Ad Analyst is a critical partner to the Dutchie Ads sales team, sitting at the intersection of data analytics, client services, and digital advertising strategy. This role is responsible for equipping the sales team with the data and narratives they need to win new business and retain existing clients. You will build compelling, data-driven stories that demonstrate the impact of advertising on Dutchie’s platform, deliver strategic recommendations for campaign optimization, and serve as a trusted analytical voice in client-facing conversations.
What You'll Do
New Business Support
- Develop data-driven prospect briefs identifying high-potential brand targets based on market share, category penetration, and competitive positioning.
- Build budget recommendations and media plans grounded in historical performance benchmarks and retailer-level data.
- Create compelling pitch materials, including performance projections and ROI scenarios.
Existing Business – Monthly & Quarterly Reporting
- Own the end-to-end production of monthly performance narratives for brand clients, translating raw ad data into clear, strategic stories.
- Conduct quarterly deep-dive analyses evaluating campaign health, incrementality, share of voice, and consumer behavior trends.
- Frame insights around business outcomes—connecting ad spend to ROAS, new buyer acquisition, market dollar share, and conversion rate improvements.
Dashboard & Visualization
- Design and maintain client-facing dashboards and internal reporting tools using visualization platforms such as Hex or Looker.
- Develop reusable templates and automated workflows to streamline reporting cycles.
Strategic Partnership
- Serve as the analytical voice in client meetings, presenting findings and fielding data questions from brand stakeholders.
- Provide strategic recommendations for new campaign launches, budget reallocations, and placement optimizations based on performance data.
What You Bring
- 3-5+ years of experience in digital advertising analytics, media analytics, ad operations, or a related data-driven role.
- Proficiency in SQL with hands-on experience querying large datasets (Snowflake strongly preferred).
- Strong data storytelling ability with comfort in client-facing settings.
- Experience working cross-functionally with sales, operations, and product teams.
- Technical familiarity with ad platform data, POS data, and telemetry data to build market impact reports and QBRs.
- Ability to write queries to test the impact of campaign optimizations and A-B testing using ad server and user-level data.