The Role
We're looking for a Digital Marketing Manager to own how Nabu Casa shows up online — and to make it count. This is a hands-on, execution-focused role: you'll plan and ship campaigns, grow our organic presence, and make sure every euro we spend on paid reaches the right person. You'll work closely with our Product Marketing Manager, but you won't be waiting for briefs — you'll be driving the agenda.
Our audience is technically sophisticated and community-rooted. They can tell the difference between marketing that respects their intelligence and marketing that doesn't. This role requires someone who gets that.
What you are going to do
- Own the performance of Nabu Casa's digital channels — website, email, SEO, paid, and social — with clear targets for reach, conversion, and subscriber growth
- Plan and execute digital campaigns end-to-end, from brief through creative to post-campaign analysis, aligned with product launches and commercial priorities
- Build and improve our organic search presence through content strategy and on-site SEO, reducing reliance on paid traffic over time
- Run email marketing for Nabu Casa Cloud subscribers — lifecycle flows, release announcements, and re-engagement — and track the metrics that matter
- Own paid digital spend and ROI across channels; allocate and optimise the budget with rigor
- Report on digital performance weekly and bring a clear point of view on what to prioritise next
- Grow and engage Nabu Casa's presence in the communities where our users live — Home Assistant forums, Reddit, YouTube, and adjacent open-source and smart home spaces
- Test new growth levers — affiliate, referral, influencer — with structured experiments and documented learnings
What you need to have
- Hands-on experience running digital channels — SEO, email, paid social/search, content — with owned performance metrics
- Fluency in analytics: able to build dashboards, interpret funnel data, and distinguish signal from noise
- Strong copywriting for digital contexts — you know how to write for a technically literate audience
- Familiarity with marketing automation and CRM tooling (e.g. Mailchimp, HubSpot, or equivalent)
- High autonomy
What we offer you
- Five weeks (twenty-five days) of paid time off
- Fourteen days of paid sick leave
- Six weeks of paid and six weeks of unpaid parental leave
- Budget for work hardware
- Annual smart home and education budgets
- Yearly performance bonus
- 50% contribution to your internet connection fee
- One day every two weeks to work on your personal projects