About the Role
The Director of Content and Creative is responsible for how Teramind tells its story in writing, digital content, social, and creative expression. This leader is an integral member of the marketing leadership team, owning the content and creative architecture of the department: the editorial voice, brand standards, the digital intelligence that tells us whether that voice is landing, and the network of external partners and suppliers that brings it all to life. At the core, this is an orchestrator role. Someone who knows how to source, brief, manage, and hold accountable the agencies, freelancers, and specialist vendors that execute Teramind's content and creative output. The ideal candidate brings deep expertise in the craft and uses that expertise to direct others rather than do it themselves. This role carries both strategic and executional demands from day one. The ideal candidate thrives in that environment, someone who can set direction while simultaneously delivering, and who knows how to get the best work out of external partners at pace.
Key Responsibilities
Supplier and Agency Management
- Build, manage, and optimize Teramind’s network of external content and creative suppliers — including content agencies, freelance writers, design studios, video producers,
- Own the briefing process end-to-end: translate business and marketing objectives into clear, actionable briefs that external partners can execute against.
- Establish quality standards, review processes, and performance benchmarks for all supplier output.
- Manage supplier contracts, budgets, and relationships with a commercial mindset — always balancing quality, speed, and cost.
- Onboard new suppliers and maintain a vetted roster of trusted partners across content, design, social, and digital disciplines.
Narrative and Editorial Leadership
- Define and steward the Teramind brand voice across all written and editorial content, including product campaigns, customer stories, op-eds, executive thought leadership, blog and long-form editorial, and digital copy.
- Ensure all external partners produce content that is on-brand, on-message, and aligned with Teramind’s positioning in the cybersecurity market.
- Translate complex cybersecurity and technical subject matter into clear briefs that enable suppliers to produce compelling narratives for buyers, customers, media, and the general public.
Creative Direction and Brand Standards
- Own the creative pillar of the marketing department — including brand standards, design systems, visual identity, and creative production — and ensure all external partners adhere to them.
- Direct external design studios and creative partners to produce high-quality assets across campaign creative, event materials, reports, and digital channels.
- Lead the creative brief process and ensure that visual expression is coherent and intentional across every campaign and program, regardless of which supplier executes it.
Digital Strategy and Audience Intelligence
- Own the digital measurement framework and ensure supplier output is continuously informed by performance data.
- Oversee SEO strategy, email performance standards, platform optimization, and audience segmentation — directing specialist suppliers to execute against these strategies.
- Partner with the Demand Generation team to ensure content and creative output drives measurable pipeline impact.
Content Planning and Calendar
- Own the content calendar across owned channels — social, email, web, and editorial — and manage supplier workloads and timelines to deliver against it.
- Ensure every major product launch, campaign moment, and market milestone is supported by a coordinated content approach executed through the right supplier mix.
- Develop influencer and amplification strategies that extend Teramind’s reach, managing relevant external partners to execute.
Owned-to-Earned Partnership
- Serve as the primary internal partner to Communications, ensuring owned content and earned media strategies are integrated.
- Direct suppliers to produce the narrative assets — messaging frameworks, story angles, content pieces — that enable media relations efforts to land with consistency and impact.
What We're Looking For
- 10+ years of experience in content strategy, editorial leadership, or integrated marketing, with significant experience managing external agencies, freelancers, and creative suppliers.
- Proven ability to get exceptional work out of external partners — through clear briefing, strong creative direction, and rigorous quality control.
- Deep understanding of the content and creative production process across disciplines: editorial, design, video, social, SEO, and email.
- Experience managing supplier budgets and contracts, with a commercial mindset and ability to negotiate and optimize spend.
- Expertise in translating complex, technical, or cybersecurity subject matter into clear briefs and compelling output.
- Strong track record of building and managing a high-performing supplier ecosystem rather than an internal team.
- Experience with marketing technology stacks including project management tools, DAM systems, email platforms, and analytics tools.
- Exceptional briefing, communication, and stakeholder management skills — able to align internal teams and external partners around a shared creative vision.
- Comfort operating in a fast-moving environment with competing priorities and hard deadlines.
- A sense of curiosity, self-awareness, and a focus on continuous improvement.
- Passion for cybersecurity, data protection, and building a distinctive brand in a competitive market