About the Role
We’re looking for a strategic, revenue-driven Field Marketing Manager to own our hosted events. This role is responsible for designing and executing localized marketing programs—including regional roadshows, executive roundtables, customized field events, and local partner activations—that directly support sales velocity and strengthen our market leadership. You’ll bring structure, creativity, and a "revenue-first" mindset to our team, ensuring every activation is an engine for growth.
What You’ll Do
- Own Field Marketing Strategy & Pipeline: Develop and execute a comprehensive regional field marketing plan aligned with sales goals and enterprise account targets, owning quarterly pipeline goals.
- Drive Event Execution: Lead the strategy, sourcing, and execution for all regional events, including VIP dinners, executive briefings, and local user groups.
- Sales Enablement & Alignment: Serve as the primary marketing liaison for regional sales leadership, equipping local sales and SDR teams with outreach playbooks to maximize conversion.
- Optimize Performance & Operations: Track and analyze the ROI of every regional initiative, ensuring flawless lead data capture and multi-touch attribution.
What Success Looks Like (First 6–12 Months)
- Adopted field marketing plan that includes novel approaches to building relationships with top accounts.
- Clear data proving regional field initiatives are accelerating open opportunities and increasing win rates.
- Strong trust and a frictionless feedback loop established with regional sales directors and account executives.
- Standardized, scalable regional event frameworks ("event-in-a-box") that can be deployed efficiently.
What We’re Looking For
- 3-5 years of experience in B2B field marketing, regional marketing, or demand generation within an enterprise SaaS environment.
- Proven track record of partnering directly with sales teams to build pipeline and accelerate localized deals.
- Strong project management skills with the ability to source, plan, and execute multiple regional events simultaneously.
- Comfort with core marketing technologies (Salesforce, HubSpot) and attributing field activity to revenue.
- Experience in the Financial Services, Fintech, or Wealth Management verticals is a plus.
Why This Role Matters
Building relationships in our industry requires creativity. In this role, you aren’t just an event planner—you are a strategic pipeline architect. You will bridge the gap between corporate marketing strategy and local sales execution, creating the high-touch experiences where our most critical enterprise deals are closed.