Workflow Mapping & Redesign
- Map creative workflows end-to-end, including briefing, concepting, production, review, localization, activation, and measurement.
- Identify operational bottlenecks, inefficiencies, and opportunities for automation.
- Diagnose root causes of workflow friction, including approval delays, handoff failures, tooling gaps, and governance challenges.
- Design future-state workflows that effectively balance AI automation and human oversight.
AI Pipeline Development
- Configure and implement creative AI platforms and tools against real production requirements.
- Integrate AI-powered workflows into existing ecosystems, including DAMs, CMS platforms, marketing technology stacks, and project management systems.
- Build prompt architectures, agent workflows, automation layers, and quality control mechanisms that can operate reliably at production scale.
- Develop working proofs of concept and production-ready solutions that demonstrate measurable business value.
- Rapidly iterate and deploy solutions within the constraints of active client engagements.
Governance & Adoption
- Establish governance frameworks covering brand safety, content rights management, model selection, approval workflows, compliance, and auditability.
- Train and enable teams to successfully adopt new workflows and technologies.
- Define and track success metrics, including throughput, cycle time, cost-per-asset, quality consistency, and operational efficiency.
- Ensure knowledge transfer and long-term sustainability beyond the initial engagement.
Engagement Support & Practice Development
- Contribute to project scoping and solution design across content operations, creative production, AI transformation, and marketing technology initiatives.
- Develop reusable accelerators, templates, tooling configurations, and best practices.
- Help evolve internal methodologies and delivery frameworks for future engagements.
Experience & Qualifications
- 5–10 years of experience in creative technology, content operations, production engineering, marketing technology, automation, or applied AI.
- Hands-on experience building and deploying creative, content, or marketing workflow solutions.
- Working knowledge of DAM systems, CMS platforms, content APIs, and orchestration frameworks.
- Strong understanding of LLMs, prompt engineering, AI agents, and workflow automation.
- Familiarity with enterprise creative ecosystems, including tools such as Adobe Experience Manager (AEM), Adobe Workfront, Adobe Firefly, and Figma.