About the Role
We are seeking an experienced Freelance eCommerce CRO & UX/UI Designer to drive measurable improvements across the RestaurantSupply.com eCommerce experience. This is not a traditional visual design role. The primary objective of this position is to increase conversion rate and revenue through data-driven UX/UI improvements, experimentation, and continuous optimization. You should be able to identify friction in the customer journey, analyze behavioral and performance data, develop optimization hypotheses, design solutions in Figma, and collaborate with developers and A/B testing teams to validate results.
Responsibilities
- Analyze customer behavior, website analytics, session recordings, and performance data to proactively identify conversion barriers and revenue opportunities.
- Develop UX hypotheses and recommend improvements designed to increase conversion rate, revenue per visitor, average order value, and other key eCommerce KPIs.
- Design high-quality, conversion-focused user experiences and interfaces in Figma that are clearly structured, documented, and ready for developer implementation.
- Optimize critical eCommerce experiences, including navigation, search, category and product pages, cart, checkout, calls to action, and product discovery.
- Partner closely with developers and the A/B testing team to turn UX hypotheses into measurable experiments.
- Design variations for A/B and multivariate testing and iterate based on quantitative results and customer behavior.
- Use tools such as Google Analytics, Microsoft Clarity, Hotjar, or similar platforms to support design decisions with data.
- Maintain consistency across design systems, components, layouts, and interaction patterns while continuously identifying opportunities for improvement.
Qualifications
- 5+ years of professional UX/UI or Product Design experience, with significant experience designing for high-traffic eCommerce websites.
- Demonstrated success designing UX/UI improvements that produced measurable increases in conversion rate, revenue, or average order value.
- A strong portfolio featuring eCommerce work that clearly demonstrates your personal contribution, design process, and measurable business outcomes.
- Advanced proficiency with Figma or comparable web-based design and prototyping tools.
- Hands-on experience with conversion rate optimization (CRO), A/B testing, experimentation, and usability optimization.
- Experience using behavioral and analytics tools such as Google Analytics/GA4, Microsoft Clarity, Hotjar, Optimizely, or VWO.
- Ability to translate quantitative data and business objectives into clear UX recommendations and design solutions.
Required Technical Skills
- Experience optimizing large-scale or high-revenue eCommerce platforms.
- Experience with B2B eCommerce or complex product catalogs.
- Experience working with eCommerce platforms such as Shopify.
- Experience working in a rapid experimentation environment with frequent A/B testing.