About ClassDojo & Dojo Islands
- Monsterverse is our virtual world for kids. Dojo Islands is where they build, play, and connect with classmates and friends.
- The limit on growth has flipped. Revenue isn't it anymore; the size of the Islands user base is. 10M+ kids receive class points each week, and most have never installed the app.
What you’ll do:
We're hiring a product leader for the Monsterverse to own kid growth — growing kid users of Dojo Islands. This means running the product team that owns top-of-funnel growth for Dojo Islands and driving the cross-company roadmap to grow Monthly Active Kids (our core company metric is Monthly Active Connected Families, where families are Parents and/or Kids). You'll work closely with our co-founders, leaders, and cross-functional teams to invent and test long-term ideas, at both a strategic and tactical level.
- The kid growth funnel end-to-end: awareness, install, activation, and early retention for Dojo Islands
- The cross-company roadmap for Monthly Active Kids, coordinating across the flagship app, school network, and Islands
- A small, high-leverage product team — setting direction, shipping fast, and learning faster
- A direct working relationship with co-founders on long-term growth strategy
You will be a match if:
- You've owned a top-line growth metric end-to-end. You've led initiatives that measurably moved DAU/WAU, install conversion, or retention on a consumer product.
- You have gaming and/or kid-product experience — or a close equivalent. You've shipped at scale in games, social, or gamified products.
- You operate at both the strategic and the detail level. You drive a cross-org roadmap and write your own SQL.
- You're self-sufficient with data. You can write queries, build dashboards, and analyze funnels without dedicated support.
- You're a structured problem-solver in ambiguity.
- AI is core to how you work, not a side tool.