Own and grow the recurring giving program, leading initiatives to expand the sustainer base, improve donor retention, reduce attrition, and drive long-term value of monthly and annual donors.
Develop upgrade and cross-sell strategies to increase donor lifetime value (LTV), including structured ask strings based on LTV, giving history, and engagement behaviour.
Contribute to sustainer acquisition strategy guided by the dedicated team.

Design and optimise tailored donor journeys to deliver an optimal donor experience across onboarding, retention, upgrade, reactivation, and win-back.
Lead and continuously improve dunning processes, including payment retries, recovery strategies, lapse prevention, and reactivation campaigns.
Oversee and optimize self-management donation tools
Continually refine supporter touchpoints ensuring all recurring giving communications are donor-focused and aligned across channels.
Oversee campaign implementation end-to-end, conducting complex data selections and segmentation, ensuring strong execution

Monitor KPIs, produce reports and adjust tactics to meet revenue and targets related to acquisition (in partnership with the dedicated team), retention, attrition, recovery, upgrade, and lifetime value.
Contribute to the development and management of the acquisition and recurring giving budget. Support forecasting and performance re-projections.
Partner with the data team to ensure analysis supports strategic decision-making.
Collaborate in donor research initiatives (e.g., user testing, surveys, focus groups) to inform program improvements.

Support the Audience Strategy team in initiatives beyond recurring giving aiming to enhance donor upgrade opportunities and increase donor lifetime value (LTV).
Work closely with colleagues across Fundraising to ensure activities are coordinated, strategic, and supporter-centric.

Experience managing and analysing sustainer giving programs.
Proficiency in donor retention, upgrade strategies, recurring donation management, and techniques for growing donor lifetime value.
In depth knowledge of supporters, the market and the charity sector to predict future trends, across global fundraising markets
Experience launching, managing, and testing fundraising campaigns and dunning processes across multiple channels, as well as integrated direct response marketing principles.
Experience working with detailed audience segmentation, data analysis, and managing complex donor journeys across multiple audience segments.
Comfortable working with donor KPI metrics and utilizing them to drive strategic decisions.

Lead Recurring Giving Specialist