Proof of work
The team
Breakout is a crypto-native proprietary trading platform backed by Kraken. Founded in 2023 by industry veterans, we combine deep liquidity, cutting-edge technology, and world-class risk management to create an unparalleled trading experience. Acquired by Kraken, we now operate two prop trading products — Breakout Prop and Kraken Prop — at the intersection of the world's most trusted crypto exchange and a fast-moving prop firm.
We're a lean, high-conviction team where every hire genuinely shapes the product. Getting traders through the door, getting them funded, and keeping them engaged is what drives the business — and this role owns all of it.
You'll work alongside traders, engineers, designers, and growth marketers who move fast, think rigorously, and hold each other to a high bar. If you want to build a prop trading product that people actually love using — from first click to payout — this is the team.
Reporting directly to the Head of Product, the PM, Prop Growth will own the full trader lifecycle experience across Breakout Prop and Kraken Prop — acquisition, onboarding, engagement, retention, and everything in between.
The opportunity
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Drive the growth and engagement roadmap within your domain — sequencing, requirements, and delivery — in close partnership with the Head of Product
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Own the end-to-end trader lifecycle: from first touch through checkout, onboarding, funded account, and repeat purchase
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Lead the product strategy for trader engagement and retention — competitions, achievements, rewards, in-app notifications, and loyalty programs
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Own mobile product strategy across both Breakout Prop and Kraken Prop — signup flow, payments, push notifications, and in-app engagement
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Partner with design to establish a cohesive Breakout design system — seamless UX from acquisition to trading
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Work with marketing and growth on localization, affiliate programs, and expanding prop into new markets
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Own onboarding improvements — in-terminal education, progressive disclosure, and reducing time-to-first-trade for new users
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Set the bar for what "done" means on growth and UX features — requirements, edge cases, acceptance criteria, and post-ship iteration
Skills you should HODL
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Product depth
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3-6+ years in senior product management, with significant experience owning growth, engagement, or consumer UX
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Track record of moving acquisition, activation, and retention metrics — you know how to find the lever and pull it
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Experience designing and shipping onboarding flows, checkout experiences, and engagement loops that actually work
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Strong product instinct for what makes people come back — you think in terms of habits, hooks, and value delivery moments
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Ability to write detailed, unambiguous product requirements that engineers and designers can act on without constant clarification
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Experience with mobile product development — you think mobile-first and understand the constraints and opportunities of the channel
Growth & data fluency
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Comfortable with funnel analytics — you can slice a cohort, identify a drop-off, and turn it into a prioritized hypothesis
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Experience running structured experiments and interpreting results without over-indexing on noise
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Familiarity with lifecycle marketing tools (Braze or equivalent) and how product and marketing intersect in the engagement layer
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Strong opinions on localization, internationalization, and building for global audiences
Leadership & craft
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Senior enough to own a domain with minimal direction — you set the agenda, you don't wait for one
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Strong written communicator — your PRDs, tickets, and async updates are clear and complete
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Experience working across design, engineering, and marketing in a fast-moving environment
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User empathy — you've thought deeply about what it feels like to be a first-time prop trader who doesn't know where to start
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Crypto-native or deeply curious — you understand the space, the culture, and why prop trading is having its moment
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