Job Description
We are hiring our first SDR at FlowFuse. This is an early-stage role where you will help shaping how we handle inbound and outbound sales development.
We don't have an established SDR process or playbook yet. Part of this role is helping us figure out what works and making it repeatable. We already have a steady flow of inbound interest and a small sales team. We need someone who can follow up consistently, learn quickly, and improve the process over time.
Your job is simple in principle: work leads and move conversations forward. Nurture them. Find the approaches that move conversations forward and double down on those. Drop what doesn't. Move fast. Learn faster. That could mean fast inbound follow-up, testing outbound outreach, trying different messaging styles, or experimenting with new approaches.
What you will own:
- Work every qualified lead — inbound and outbound — toward a clear next step
- Run multi-touch follow-up sequences and refine them based on actual conversion data
- Build and maintain the SDR and BDR playbook from scratch, iterating rapidly on what works
- Increase meeting generation and reduce stalled leads
- Collaborate closely with Account Executives to ensure smooth handoff into discovery
- Feed structured insight back to marketing on lead quality, objections, and messaging gaps
- Track and report on core metrics: speed to first touch, MQL-to-meeting rate, follow-up velocity
Role Evolution
We are hiring for inbound MQL follow-up first because that is the clearest constraint right now — but this role was never meant to stay there. As the inbound motion becomes repeatable, you will expand into outbound prospecting: identifying target accounts, testing cold sequences, and generating net-new pipeline. The SDR function you build will grow into a full SDR/BDR capability.
Skills
- Builder mentality: Excited to work without a blueprint. You see an undefined process as an opportunity, not a gap.
- AI fluency: Comfortable using AI tools to accelerate your work — or actively developing that skill.
- Comfortable taking initiative and trying things quickly: You learn by doing, not by planning.
- Strong follow-up habits: Speed, persistence, and follow-up quality over raw volume.
- Iterative discipline: You track what you test, draw conclusions quickly, and change course without drama.
- Communication: Strong written and verbal skills.
- Technical curiosity: Comfortable learning and talking about Node-RED, industrial automation, IoT, and edge deployments.
- Process thinking: You spot where leads stall, where CRM data lies, and how to fix both.