What is PerfectServe?
PerfectServe is a leading provider of clinical communication and physician scheduling solutions in the health IT space. Our mission is to accelerate speed to care by optimizing provider schedules and routing communications to the right place at the right time in any care setting. We partner with health systems, physician practices, and healthcare organizations across the country to improve clinical communication, scheduling, patient engagement, and operational workflows.
The Opportunity
You will own demand creation and the customer lifecycle. This role determines our go-to-market strategy, product positioning, and proof points by segment and product. You will lead the segment owners, product marketing, and customer and field marketing teams. Non-acute is the key growth mandate, and you will be responsible for driving rapid growth in this segment through strategic market engagement.
What You’ll Own
- Segment demand strategy: Own the demand-created number across acute and non-acute segments and ensure campaigns reflect real market intelligence.
- Product and platform positioning: Oversee the platform story, product launches, competitive positioning, and roadmap feedback.
- Cross-sell, enablement, field, and referrals: Manage cross-sell demand in the existing customer base and lead enterprise deal enablement and advocacy engines.
- Handoff to Performance: Define qualified demand metrics to ensure a clean handoff from creation to conversion.
Key Performance Indicators
- Qualified demand created vs. target.
- Non-acute pipeline growth against the board mandate.
- Segment win rate and pipeline contribution.
- Expansion and retention contribution.
- Message-to-market fit.
What We’re Looking For
- 10+ years in B2B marketing with segment, demand, or product marketing leadership experience, including managing managers.
- Proven track record of growing a named segment at high velocity.
- Command of both demand creation and product marketing.
- Healthcare IT experience strongly preferred.
- An AI-first mindset with experience scaling team output using modern tools.