In This Role
As a Visual Content Curation Strategist, you will drive the strategy, curation, optimization, and performance analysis of customer-facing digital content experiences across a suite of productivity and AI-powered products. This role blends content strategy, visual design evaluation, data analytics, experimentation, and stakeholder influence to ensure customers are presented with relevant, engaging, and high-quality content.
Content Strategy & Curation
- Curate and optimize content collections to ensure customers receive relevant, engaging, and high-performing content.
- Evaluate content quality, design effectiveness, relevance, diversity, and overall customer value across multiple content types and experiences.
- Identify content gaps, emerging trends, and new opportunities to inform future content investments and curation strategies.
- Develop scalable content curation frameworks, quality standards, and evaluation methodologies.
- Manage content lifecycle processes, including organization, metadata, publishing workflows, and content maintenance through CMS platforms.
Data Analysis & Insights
- Analyze content performance metrics, customer engagement data, usage trends, and experimentation results to identify drivers of successful customer outcomes.
- Transform large and complex datasets into actionable recommendations that influence content strategy and business decision-making.
- Define and track KPIs and success metrics for content programs and initiatives.
- Create reports, dashboards, and visualizations that communicate content performance and strategic findings.
Experimentation & Optimization
- Partner with cross-functional stakeholders to design, execute, and evaluate content experiments.
- Develop testing frameworks and methodologies to measure content effectiveness and customer impact.
- Analyze experimental outcomes and translate findings into evidence-based recommendations.
Visual Quality & Design Excellence
- Apply strong visual and creative judgment to assess content quality, usability, layout composition, storytelling, and customer appeal.
- Identify patterns in successful designs, templates, imagery, and creative assets.
- Maintain high standards of quality while supporting diverse content formats, designs, and customer use cases.
Storytelling & Stakeholder Influence
- Translate complex data and content insights into clear, compelling narratives for stakeholders and leadership teams.
- Develop strategic recommendations backed by quantitative and qualitative evidence.
- Influence content priorities, investments, and roadmap decisions through data-driven storytelling.