Description
At DATAMARK, Inc., you will experience a dynamic and inclusive company culture that emphasizes collaboration, innovation and professional development. The Web Developer & Digital Analytics Specialist is responsible for owning and maintaining the Company website and marketing technology, ensuring technical stability, accurate tracking, and actionable insights across all digital channels.
Requirements
- Monitor and maintain site health, including speed, responsiveness, accessibility, security, redirects, and structural integrity.
- Implement and support technical SEO initiatives, ensuring metadata, indexing, schema, and internal linking are properly executed.
- Own analytics and tracking systems, including GA4, Tag Manager, dashboards, events, goals, UTMs, and attribution frameworks.
- Analyze user behavior and conversion performance to identify friction points and recommend improvements.
- Support paid media and email campaigns by validating tracking, analyzing post-click behavior, and ensuring clean, reliable data.
- Build email templates, schedule and deploy email campaigns, and maintain email marketing operations including QA, UTMs, segmentation inputs, and performance tracking.
- Manage marketing technology integrations and automations across CMS, CRM, analytics, ad platforms, and marketing systems.
Qualifications
- Bachelor's degree in computer science, Web/Data Analytics, Information Systems, Marketing Technology, or a related technical field.
- At least 5 years of experience in web analytics, website management, data analytics, or technical marketing environments.
- At least 3 years of experience specifically in a Web Analytics, Digital Analyst, or similar role.
Benefits
- Work from home option
- Comprehensive Health Care: Medical, dental, and vision plans
- Retirement Savings: 401k and IRA retirement plans
- Life Insurance: Basic, voluntary, and AD&D coverage
- Paid time off, paid volunteer hours, and major holidays
- Short-term and long-term disability plans
- Professional training and development
- Salary: $65,000.00 - $75,000.00 Annually