The Opportunity
You own the website end to end: the experience, the journey, and the conversion. In healthcare, trust is the first thing a buyer is deciding, and our site is where they decide it. You make it fast, clear, accessible, and persuasive, and you treat every page as a conversion surface to be tested and improved.
You are both strategic and hands-on. You can build a landing page that converts, diagnose why a form leaks, and structure a page so it’s discoverable by search engines and AI assistants alike. You care about what to remove as much as what to add.
What You’ll Own
Website experience and performance
- Own performance, usability, and consistency across campaigns, landing pages, forms, and conversion paths.
- Build, maintain, and optimize pages; translate briefs and wireframes into responsive, accessible, high-performing experiences.
- Manage CMS infrastructure, component libraries, and site governance.
- Continuously improve site speed, schema, crawlability, and site health.
- Report out to the marketing team and stakeholders the performance of the site, trends, testing roadmap and results from tests.
Conversion rate optimization
- Run a disciplined experimentation program across landing pages, forms, CTAs, and flows.
- Design and execute A/B and multivariate tests; turn behavior and performance data into prioritized changes.
- Improve conversion across the buyer journey, from first visit through sales handoff, in partnership with Performance and Revenue Operations.
Discoverability across search and AI
- Optimize structure, metadata, and content hierarchy for traditional search and AI-driven discovery.
- Partner with content and product marketing so pages are structured for clarity, semantic relevance, and machine-readability.
Site-side analytics and instrumentation
- Own tracking, tagging, and instrumentation on the web properties so conversion data is trustworthy.
- Monitor site performance, surface trends and issues early, and report what’s working.
Key Performance Indicators
- Site conversion rate: Visit-to-lead and lead-to-Demo-Requested, improving against baseline.
- Technical health: Core Web Vitals, page speed, and accessibility scores at or above target.
- Experiment throughput and win rate: Number of tests shipped per quarter and the lift captured from winners.
- Schema coverage, indexation health, and AI-assistant citation rate on priority pages.
- Friction reduction: Form abandonment and path drop-off, trending down.
What We’re Looking For
- 3–5 years in web development, conversion optimization, or digital experience management.
- Working knowledge of HTML, CSS, JavaScript, and modern CMS platforms (WordPress and Webflow knowledge required).
- Demonstrated CRO and experimentation experience, with results you can point to.
- Familiarity with modern technical SEO and AI-era discoverability: schema, semantic structure, and site performance.
- Strong analytics: GA4, heat mapping and session recording, and performance reporting.
- A strong sense of design, hierarchy, and user experience.
Nice to Have
- Experience marketing into healthcare or regulated industries; familiarity with HIPAA considerations.
- Experience with ABM platforms, intent data, personalization, or attribution tooling.
- Comfort in Figma and close collaboration with design.