Key Responsibilities
- Content & Video Creation: Act as a key face and voice of our brand. You will brainstorm, script, produce, and star in high-quality short-form video content (X/Twitter, TikTok, YouTube Shorts) that translates wallet features into highly engaging, viral, and entertaining narratives.
- Growth & Partnerships: Proactively discover, negotiate, and execute co-marketing campaigns in Web3 ecosystems with KOLs, influencers, and Web3 affiliates to build sustainable user growth loops.
- IRL & Online Event Activation: Build explosive hype frameworks for online activations (Podcasts, AMAs, YouTube) and major real-life crypto conferences (e.g., Token2049). You will design side-events, coordinate booth activations, and create on-the-ground video content to ensure our brand dominates the industry conversation.
Requirements
- Full professional fluency in both English and Mandarin to effectively engage with and support our regional APAC stakeholders, KOLs, and local crypto ecosystems.
- Proven experience creating short-form video content with a natural ability to connect authentically with an audience on camera. (A portfolio, TikTok/X link, or video showreel is required).
- A proactive, growth-hacking attitude. You spot community trends, reach out to external partners, and execute campaigns independently.
- A solid understanding of the cryptocurrency space, decentralized finance (DeFi), self-custody wallets, and Web3 culture.