About the Role
Our client is an international online gaming company offering sports betting and casino services, with a significant presence in Latin America. Their strategic focus is to deliver a high-quality, personalized gaming experience, leveraging advanced technology and localized services to cater to the preferences of Latin American players.
Key Responsibilities
- Plan and launch CRM campaigns across Email, SMS, and Push for Casino and Sportsbook.
- Manage the promo calendar, including bonuses, free bets, tournaments, and gamification.
- Drive player activation, retention, and reactivation.
- Build customer segments based on behavioural and transactional data.
- Run A/B tests to improve engagement, conversion, and retention.
- Track CRM performance and key metrics such as GGR, retention, and ARPU.
- Work with CRM automation tools such as Optimove, Smartico, Customer.io, or similar.
- Collaborate with Product teams on new GEO launches and product updates.
- Suggest improvements for CRM systems and processes.
- Take ownership of CRM processes and help them scale.
Experience You’ll Need
- 2+ years of experience as a CRM Manager in iGaming.
- Experience launching CRM campaigns across onboarding, retention, and reactivation.
- Good understanding of CRM and business metrics such as NGR, Active Days, Churn Rate, and ARPU.
- Experience with CRM platforms and analytics tools such as Tableau or similar.
- Knowledge of behavioural, value-based, and lifecycle segmentation.
- Experience working with Product, Marketing, and Analytics teams.
- Upper-Intermediate English for communication in an English-speaking team.
Personal Features
- Strong ownership and responsibility.
- Ability to work independently.
- Attention to detail.
- Analytical thinking.
- Proactive approach to tasks.
Benefits
- Health & Wellness Focus.
- Global Medical Coverage.
- Growth Opportunities.
- Benefits Programs (compensation for the gym/stomatology/psychological service & etc.).
- Performance-Driven Rewards.
- Dynamic Work Environment.