Company Mission
Our mission is to help customers save time and money when purchasing commercial kitchen equipment and supplies by providing a customer-centric shopping experience and leveraging our industry buying power.
Role Overview
We are seeking an exceptional Freelance B2B eCommerce CRO & Product Designer to help drive measurable growth across the RestaurantSupply.com customer experience.
This is not a traditional UX/UI or visual design role. We are looking for a product-minded designer who understands customer psychology, purchasing behavior, and conversion optimization. Your success will be measured by your ability to improve conversion rate, increase revenue, reduce customer friction, and create experiences that influence purchasing decisions.
The ideal candidate has extensive experience optimizing B2B eCommerce websites, high-ticket purchasing experiences, or large product catalog websites and can demonstrate measurable business results from work they personally led.
You should be equally comfortable analyzing customer behavior, interpreting analytics, developing experimentation hypotheses, designing solutions in Figma, collaborating with developers, and measuring business outcomes.
Responsibilities and Duties
- Analyze customer behavior, conversion funnels, session recordings, and analytics to identify opportunities that increase conversion rate and revenue.
- Identify friction throughout the customer journey and recommend improvements based on behavioral insights, usability principles, and commercial objectives.
- Design conversion-focused product experiences in Figma that are ready for developer implementation and optimized for business performance.
- Optimize critical B2B eCommerce experiences including navigation, search, product discovery, product detail pages, cart, checkout, account workflows, and purchasing flows.
- Develop hypotheses for A/B tests and collaborate with developers and experimentation teams to validate improvements through data.
- Evaluate experiment results and continuously iterate based on customer behavior and business metrics.
- Partner closely with engineering and stakeholders to prioritize high-impact opportunities that improve customer experience and commercial performance.
- Independently identify optimization opportunities rather than waiting for design requests.
Qualifications and Requirements
- 5+ years of experience designing product experiences for B2B eCommerce, high-ticket eCommerce, or large-scale catalog websites.
- Demonstrated success increasing conversion rate, revenue, average order value, lead quality, or other commercial KPIs through product design and experimentation.
- Strong portfolio showcasing measurable business outcomes.
- Advanced proficiency with Figma and experience creating developer-ready product designs and design systems.
- Hands-on experience with Google Analytics (GA4), Microsoft Clarity, Hotjar, FullStory, or similar behavioral analytics platforms.
- Experience designing and evaluating A/B tests and making product decisions based on quantitative data.
- Strong understanding of customer psychology, purchasing behavior, and conversion optimization.