In This Role
The Influencer Program Manager will support creator and influencer marketing initiatives for a large gaming franchise. This role will partner closely with senior influencer marketing leadership and cross-functional stakeholders to plan, coordinate, and execute creator campaigns that drive awareness, engagement, and community participation across key franchise moments, product updates, cultural beats, and live activations.
This person will manage day-to-day influencer program operations, including creator outreach, briefing, scheduling, deliverable coordination, campaign logistics, partner communications, and performance reporting. The ideal candidate is highly organized, creative, data-informed, and familiar with gaming creators, social platforms, and how influencer ecosystems help build culture and community.
Responsibilities
- Support the planning and execution of influencer campaigns and creator activations aligned to franchise priorities, launches, cultural moments, and community engagement opportunities.
- Partner with influencer marketing leadership and cross-functional stakeholders to translate campaign goals into clear creator-focused plans, timelines, deliverables, and activation workflows.
- Manage day-to-day creator partnership operations, including creator outreach, agency communication, briefing, scheduling, deliverable tracking, approvals, and launch support.
- Coordinate campaign logistics across multiple stakeholders, including asset delivery, content timelines, legal/approval workflows, and creator communications.
- Help identify and recommend creators who align with brand values, audience goals, campaign objectives, and community expectations.
- Maintain awareness of gaming creator trends, platform behaviors, emerging communities, and best practices across YouTube, Twitch, TikTok, Instagram, and other social channels.
- Support creator engagement opportunities connected to tentpole moments, live events, multiplayer activations, sponsored programming, and other community-facing initiatives.
- Track and interpret influencer campaign performance, contribute to reporting dashboards, and prepare campaign recaps with insights and recommendations.
- Ensure creator partnerships feel authentic, community-first, on-brand, and aligned with player expectations.
- Collaborate effectively with internal stakeholders and external partners to ensure deliverables are completed on time, on brand, and at a high quality level.
Qualifications
- 5+ years of overall professional experience in marketing, influencer marketing, creator partnerships, social media, communications, entertainment, gaming, or a related field.
- 2+ years of experience in influencer marketing, creator partnerships, talent-driven campaign execution, or creator activations.
- 3+ years of experience working in the gaming sector, ideally with a major game publisher, gaming platform, esports organization, or consumer-facing entertainment brand.
- Experience managing influencer campaign workstreams, including outreach, briefing, scheduling, deliverables, approvals, and campaign timelines.
- Strong understanding of creator platforms and social ecosystems, including YouTube, Twitch, TikTok, Instagram, and emerging channels.
- Strong analytical ability, including experience reviewing performance metrics, identifying campaign learnings, and turning insights into action.
- Ability to build strong relationships with creators, agencies, and external partners while maintaining brand and campaign standards.
- Excellent organizational skills, attention to detail, and ability to manage multiple priorities in a fast-moving, culture-driven environment.
- Comfortable working with operational systems such as Office 365, influencer tracking tools, CRM-style workflows, and contract/payment processes.