The role
We're looking for a Lead Growth Marketing Manager to help Kit reach our 2026 business goals by optimizing our acquisition engine, improving LTV:CAC, growing brand awareness with the right audiences, and increasing high-quality inbound sales pipeline.
This is not a “build paid marketing from scratch” role. We already have working acquisition channels, a stronger brand foundation, and a clearer understanding of our target customers. The opportunity now is to sharpen the system: improve efficiency, scale what is working, develop better creative and audience strategies, strengthen measurement, and connect paid and brand investments to business impact.
Your support system
You'll report to our Head of Marketing. You will be part of an 8-person team and will work with Growth Product, Product Marketing, Sales, Rev Ops, Analytics, Designers, Engineering and agencies as strategic partners to achieve your targets.
What you'll do
- First Week: Dive into our product, customers, 2026 business goals, current marketing performance, paid acquisition workflows, brand strategy, sales pipeline goals, and team operating rhythms.
- First Month: Complete a performance and opportunity audit across paid acquisition, funnel conversion, creative performance, reporting, and sales pipeline contribution. Identify 3–5 high-impact opportunities to improve LTV:CAC and grow qualified inbound demand.
- First Six Months: Improve performance across existing paid channels, launch focused creative and audience tests, strengthen reporting from spend to revenue impact, and build an experimentation roadmap across ads and landing pages.
- First Year: Own meaningful improvements in acquisition efficiency, increase qualified inbound pipeline, and build a scalable performance marketing operating system.
What You’ll Own
- LTV:CAC optimization: Improve the efficiency and quality of paid acquisition by aligning targeting, creative, channel mix, landing pages, and lifecycle handoffs.
- Inbound sales pipeline: Grow qualified demand for our sales-led motion by identifying the right segments, offers, channels, and conversion paths.
- Paid acquisition performance: Own strategy, execution, testing, budget allocation, and outcomes across core paid channels.
- Creative performance: Partner closely with Creative and Product Marketing to develop, test, and iterate paid creative.
- Brand-aware demand: Help increase awareness and consideration among the creator segments most likely to become successful Kit customers.
- Measurement and reporting: Build clarity on what is working and how marketing spend connects to MRR, pipeline, CAC, LTV, and payback.