Program Strategy & Growth
- Coordinate robust donor acquisition initiatives through innovative digital outreach, multi-channel direct response, and strategic audience expansion.
- Lead 360-degree portfolio initiatives to maximize lifetime value, balancing donor retention and attrition-reduction strategies.
- Partner with Fundraising and Product teams to optimize donor experiences, audience segmentation, and lifecycle journeys across acquisition and retention funnels.
Donor Journey & Lifecycle Management
- Design tailored journeys to deliver an optimal experience that supports lead generation, donor conversion and retention among new and existing audiences.
- Develop upgrade and cross-sell strategies to increase donor lifetime value.
- Oversee end-to-end campaign implementation, conducting complex data selections and segmentation, ensuring strong execution.
- Continually refine supporter touchpoints ensuring all individual giving communications are donor-focused and aligned across channels.
Campaign Management, Reporting & Budgeting
- Monitor KPIs, produce reports, and adjust tactics to meet revenue and volume targets related to acquisition, retention, attrition, upgrade, and lifetime value.
- Support forecasting, performance projections, and ROI tracking across acquisition and specialized giving streams.
- Partner with the data team to ensure analysis supports strategic decision-making.
- Collaborate in donor research initiatives (e.g., user testing, surveys, focus groups) to inform program improvements.
Cross-Team Collaboration
- Support the Audience Strategy team in holistic initiatives aiming to enhance donor retention, upgrade opportunities and increase donor lifetime value.
- Work closely with colleagues across Fundraising to ensure activities are coordinated, strategic, and supporter-centric.
Skills and Experience
- Proven experience managing and analyzing comprehensive individual giving programs, successfully balancing acquisition with retention and upgrading.
- Experience working with detailed audience segmentation, data analysis, and managing complex donor journeys across multiple audience segments.
- Comfortable working with donor KPI metrics and utilizing them to drive strategic decisions.
- Experience managing external fundraising agencies to execute complex marketing and development plans.
- Experience launching and managing paid acquisition and lead generation campaigns across multiple channels, utilizing integrated direct response tactics and applying growth marketing principles.
- Deep proficiency in donor retention, mid-level upgrade strategies, individual donation management, and techniques for growing donor lifetime value.
- In-depth knowledge of supporters, the market, and the charity sector to predict future trends across global fundraising markets.
- Understanding of tax-smart giving vehicles –for example, the operational and strategic nuances of Donor-Advised Funds (DAFs).