The opportunity
The Marketing Specialist at MZLA executes digital marketing activities that support Thunderbird's brand awareness, user growth, and product adoption goals. Working closely with the Marketing Manager, you'll implement marketing campaigns and communications across social media, blog content, email marketing, and other digital channels.
This is a hands-on role for someone who takes satisfaction in producing and publishing high-quality content, coordinating campaign activities, monitoring engagement metrics, and ensuring consistent messaging across platforms. You're a strong communicator and digital marketer who loves content creation, campaign execution, and audience engagement.
What you’ll do
- Execute day-to-day social media activities, including content scheduling, publishing, monitoring, engagement, and reporting.
- Draft and publish blog posts, marketing emails, newsletters, and other digital content aligned with brand voice and campaign objectives.
- Support integrated marketing campaigns, product launches, and promotional activities across multiple channels.
- Maintain editorial and campaign calendars to ensure timely delivery of marketing activities.
- Track and report on performance metrics, identifying trends and optimization opportunities.
- Support email marketing and automation activities, including list management, campaign setup, and workflow maintenance.
- Assist with customer surveys and feedback collection to inform marketing and product insights.
- Coordinate with internal teams and external vendors to support campaign execution and content development.
- Ensure marketing materials align with brand standards and messaging guidelines.
What you bring
- 3+ years of experience in marketing, communications, digital content, or a related role.
- Demonstrated experience executing social media, email, and digital marketing activities across multiple channels.
- Strong writing, copyediting, and proofreading skills with the ability to adapt messaging for different audiences and platforms.
- Experience with social media management tools, email marketing platforms, content management systems, and digital marketing technologies.
- Strong organizational skills and attention to detail, with the ability to manage multiple priorities and deadlines.
- Familiarity with marketing analytics and reporting tools.
- Ability to learn and responsibly use emerging technologies, including AI-enabled tools, to improve workflows.