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Product Marketing Manager

TrulyRemote Verified

Hand-curated global remote job with direct application link

Technical Requirements

AI toolsProduct MarketingGo-To-Market (GTM) StrategyMessaging developmentContent creationCustomer insight synthesis

What you will do at Acorns:

  • Product Messaging & Storytelling: Support the development and maintenance of messaging frameworks that connect product capabilities to customer benefits across all touchpoints.

  • Go-To-Market Execution: Support end-to-end GTM execution for product launches, including creative briefing, channel coordination, and launch communications.

  • Voice of Customer Integration: Synthesize insights from research, customer feedback, and social sentiment into messaging recommendations to ensure we are speaking the customer's language.

  • Evergreen Content & Adoption: Maintain a library of evergreen assets—such as FAQs, value propositions, and app store creative—to improve product understanding and reduce trust barriers.

  • AI-Enabled Operations: Apply modern AI tools and workflows to improve the speed, quality, and consistency of product marketing deliverables.

  • Cross-Functional Collaboration: Partner closely with Product, Brand, Growth, Lifecycle, Research, and Compliance to execute initiatives that drive measurable customer adoption.

What you will bring to Acorns:

  • 3–5 years of product marketing experience, with a track record of supporting product launches (Consumer, fintech, or subscription experience preferred).

  • Strong communication and storytelling skills, with the ability to translate technical features into clear customer value.

  • Proficiency in using AI tools to support messaging development, content creation, or research synthesis.

  • Proven ability to synthesize customer insights into actionable marketing recommendations.

  • Experience developing customer-facing marketing assets and supporting evergreen content systems.

  • Ability to collaborate effectively across diverse teams in a fast-paced, regulated environment.

  • Hunger to deliver game-changing products.

  • Exceptional drive and precision in delivery.

  • A belief that your work is tied to your life's mission.

  • Optimistic about the potential of societal change.

What we offer:

  • Competitive salary and stock options

  • A comprehensive benefits package for you and your family

  • Flexible work location, hours, and paid time off

  • 401(k) matching

  • Monthly Acorns account contribution & GoHenry account for your family

  • Mindfulness and Financial Wellness resources, Headspace and Addition Wealth

  • Acorns Career Development Program (Ongoing training sessions, development plans, development check-ins, Cornerstone’s online training platform)

  • Roots Leadership Program for Emerging Leaders

  • Community week onsite gatherings and various virtual events

  • Talented and motivated team members who care deeply about one another, our mission, and our customers.

  • The rare opportunity to create a new world. We inspire one another every day to do meaningful work that solves big societal challenges.

Product Marketing Manager
Acorns
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