Role Summary
ALX Africa is seeking a Senior Marketing Automation Specialist to architect, scale, and continuously optimize the automation systems that power the organization’s customer and stakeholder journeys. This role sits within the Sales and Marketing Automation team as a shared service function and partners closely with teams across the business to design scalable CRM processes, workflows, and integrations.
You will own and evolve the HubSpot ecosystem, ensuring data integrity, operational efficiency, and measurable impact across campaigns, lifecycle management, and internal enablement.
Specific Responsibilities
- Own and optimize HubSpot CRM as the central platform supporting lead management, lifecycle journeys, and engagement across the business
- Design and implement multi channel automation strategies including email, WhatsApp, SMS, and other engagement channels
- Architect and maintain data flows and integrations between HubSpot and internal and external systems such as Salesforce, Jotform, and custom platforms
- Establish and enforce data hygiene, segmentation, governance, and compliance standards to ensure reliable and actionable CRM data
- Partner with stakeholder teams across Marketing, Sales, Community, Learning, Engineering, and Operations to translate business needs into scalable automation solutions
- Build, maintain, and evolve dashboards and reporting frameworks that surface performance, pipeline health, and lifecycle insights
- Lead training, documentation, and enablement initiatives to drive strong platform adoption and consistent best practices
- Act as an internal consultant and thought partner on automation strategy, continuously identifying opportunities for improvement and innovation
- Stay current with emerging automation and AI capabilities and recommend enhancements that improve efficiency and engagement
Skill Requirements - Essential
- At least 6 years of experience in CRM, marketing automation, marketing operations, sales operations, or RevOps roles
- Expert level experience with HubSpot and/or similar CRMS, including hands on configuration, workflows, reporting, and data architecture
- Proven ability to design and manage complex automation programs across multiple audiences and regions
- Strong understanding of data governance, privacy, and compliance frameworks including GDPR, CAN SPAM, and consent management
- Demonstrated ability to translate business strategy into scalable system architecture and automation solutions
- Strong analytical skills with experience building dashboards and deriving actionable insights from CRM data
- Ability to work cross functionally and manage multiple stakeholder priorities in a dynamic environment
Skill Requirements - Preferable
- HubSpot certifications including Marketing Hub, HubSpot Admin, or Operations Hub
- Experience with system integrations, API based workflows, or middleware tools such as Zapier or Make
- Exposure to Salesforce or other enterprise CRM platforms
- Experience operating as part of a center of excellence or shared services automation team
- Familiarity with automation driven enablement, documentation, and change management practices
Person Specification/Attributes
- Courage: Willingness to speak up, challenge the status quo, and embrace new challenges.
- Humility: Openness to learning, seeking help when needed, and a focus on serving others.
- Adventure: A passion for setting ambitious goals, tackling difficult tasks, and finding joy in the journey.
- Initiative: Proactive problem-solving, a sense of ownership, and a willingness to go above and beyond.
- Resilience: The ability to bounce back from setbacks, persevere through challenges, and emerge stronger.
Employment Type
This role is full-time.
Work Hours
The required work hours are 40hrs per week.
Preferred Time Zones
The preferred time zones are flexible.
Due to the considerable amount of virtual working and interaction with colleagues and customers in different physical locations internationally, it is essential that the successful applicant has the drive and ethic to succeed working in small teams physically but in larger efforts virtually. Self-drive to communicate constantly using web collaboration and video conferencing is essential. As an employee, you will be encouraged to continually develop your capability & attain certifications to reflect your growth as an individual.