Role Overview
Included Health is seeking a highly strategic, analytical, and creative Senior Product Marketing Manager to help shape foundational product positioning and lead high-priority growth opportunities for our Health Plan and Public Sector segments. This role operates within our Pursuits Studio model, serving as a lead storyteller and co-strategist on complex, high-value pursuits from early engagement through pitch, proposal, and close. You will develop base product narratives and sales assets for our Virtual Primary Care, Urgent Care, Behavioral Health, and Expert Medical Opinion offerings, while acting as the marketing “producer” for strategic pursuits to strengthen differentiation and increase win rates.
Responsibilities
Data-driven, market-informed foundational messaging and positioning
- Maintain a deep understanding of the Health Plan and Public Sector landscape, including buyer dynamics, competitor positioning, and procurement considerations.
- Translate complex product capabilities and impact data into compelling base narratives and pitch decks for senior decision-makers.
- Tailor core stories for health plan and public sector audiences, focusing on outcomes, member experience, transparency, and financial impact.
- Partner with analytics and actuarial teams to build pre-sale tools and processes that generate early buyer interest.
Strategic Pursuit Leadership
- Create positioning strategies to transform core narratives into customized sales assets, including executive summaries, decks, and proposal content.
- Lead cross-functional pursuit pods, mobilizing teams across Sales, Solutions Consulting, Product, and Clinical to ensure high-quality execution and consistent messaging.
- Manage the end-to-end narrative approach, key milestones, and stakeholder alignment throughout the sales cycle.
- Develop account-based marketing strategies, custom demos, and data-driven analyses to support differentiated positioning.
- Evolve repeatable pursuit processes, templates, and content approaches to improve scalability.
Requirements
- 5+ years of product marketing experience, specifically in sales enablement, strategic pursuits, or complex B2B deal support.
- Proven track record of developing persuasive market-facing assets like pitch decks and executive summaries.
- Strong cross-functional leadership skills with the ability to manage complex, fast-moving environments.
- Exceptional analytical skills with the ability to translate complex information into clear commercial narratives.
- Experienced in leveraging AI tools to enhance marketing content production and workflows.
- Proficiency in Google Workspace and/or Microsoft Suite.
- Strong project management skills with the ability to handle multiple priorities concurrently.
- Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
Preferred Qualifications
- Experience in healthcare, digital health, or employer benefits environments.
- Familiarity with public sector buying dynamics, including committee-based decision-making and procurement rigor.
- Experience supporting tailored sales pursuits involving multiple workstreams and executive audiences.