Why This Role Matters
As Camunda grows past the $100M ARR mark, we are building the marketing infrastructure to lead the Business Process Orchestration and Automation (BOAT) category. This Director position sits at the intersection of product and solution marketing, serving as a platform storyteller and a GTM architect. We are looking for a player/coach who can own the narrative for key business areas, lead cross-functional execution, and mentor team members.
What You'll Be Doing
- Own the Narrative: Translate complex platform capabilities into clear, differentiated value propositions for C-suite buyers, LOB leaders, and technical practitioners.
- Lead the Function: Own positioning, messaging, use cases, and competitive intelligence for defined areas.
- Drive Go-to-Market: Lead GTM strategy and execution launches by coordinating across sales, marketing, and product.
- Arm the Field: Develop enablement content including pitch decks, battle cards, demos, and technical papers to ensure sales, system engineering, and partner teams succeed.
- Influence the Market: Support analyst relations strategy with firms like Gartner and Forrester to maintain industry leadership.
- Develop the Team: Manage and mentor team members, setting high standards for output quality and fostering a culture of deep collaboration.
What You Bring
- 10+ years in B2B enterprise software marketing, with at least 5 years in a senior individual contributor or people manager role.
- Proven track record of creating and marketing solutions that solve complex business problems.
- Strong storytelling instincts with the ability to simplify technical concepts for diverse audiences.
- Experience in technical domains such as automation, AI/ML, developer tools, iPaaS, or middleware.
- Exceptional cross-functional skills with the ability to partner effectively with Product, Engineering, and Sales.
- Understanding of GSI, RSI, cloud hyperscaler, and ISV ecosystems.