Position Overview
The Digital Marketing & Content Specialist leads content creation and digital campaign execution across Istari's marketing channels. This role partners closely with the Marketing Lead to translate messaging and campaign strategy into the content and campaigns that drive demand: emails, landing pages, digital ads, webinars, social media video clips.
Key Responsibilities
- Content Creation: Write email copy, landing page copy, ad creative, and social captions; repurpose long-form content into social posts, email snippets, and sales one-pagers.
- Webinars: Plan and execute virtual webinars and livestreams, manage registration pages, and facilitate post-webinar lead follow-up.
- Social Media: Maintain the social content calendar, monitor engagement, and edit short-form video clips from event footage, interviews, and podcasts.
- Blog & SEO: Format and upload blog posts in Webflow and manage on-page SEO fundamentals including meta titles, descriptions, and site health monitoring.
- Email & Campaign Execution: Manage email list hygiene, launch nurture sequences, build personalized landing pages, and support paid media efforts while running A/B tests to optimize performance.
- Website: Make ongoing Webflow website updates to keep the site current.
- Reporting & Collaboration: Pull monthly digital marketing summaries and coordinate with sales and field marketing teams to ensure lead follow-up and content alignment.
Required Qualifications
- 1-3 years in content marketing, campaign execution, or demand generation.
- Strong writing portfolio in email, web copy, or similar formats.
- Hands-on experience with a marketing automation platform.
- Familiarity with CRM systems such as HubSpot.
- Strong writing, editing, organizational, and data analysis skills.
Why this role?
- Own content and campaign execution end to end at a high-growth technology company.
- Get hands-on experience across writing, marketing operations, and paid media.
- Work directly with the Marketing Lead on strategy and career growth.
- Join a high-trust, mission-driven team building transformative technology.