Sr. Lifecycle Marketing Specialist
Acorns is seeking a driven Sr. Lifecycle Marketing Specialist to support the strategy and execution of lifecycle programs that drive customer acquisition and reacquisition across Acorns and Acorns Early. You will work closely with the Sr. Lifecycle Marketing Manager to translate established business goals into thoughtful, data-informed customer experiences.
What you will do at Acorns:
Lifecycle Strategy & Execution
- Support the lifecycle strategy and roadmap for customer acquisition and reacquisition across Acorns and Acorns Early.
- Build and execute personalized, data-informed campaigns and automated programs in Braze across email, push, in-app, and SMS channels.
- Own campaign setup from audience segmentation and personalization through channel sequencing, testing configuration, and launch.
Campaign Development & Collaboration
- Translate lifecycle strategies into clear campaign plans and creative briefs informed by customer insights and product value propositions.
- Partner closely with Creative, Data Analytics & Science, and Product teams to bring lifecycle programs to market.
- Work comfortably with HTML to personalize, troubleshoot, and QA lifecycle communications.
Experimentation & Measurement
- Develop clear hypotheses and execute A/B tests that generate actionable learnings and improve customer acquisition performance.
- Analyze campaign and experiment performance, identify meaningful trends, and translate results into optimization recommendations.
Quality, Governance & Operations
- Own campaign quality and governance from setup through launch, ensuring accurate execution.
- Navigate Legal and Compliance requirements in a regulated fintech environment, with working knowledge of CAN-SPAM best practices.
- Leverage AI tools to accelerate campaign development, strengthen quality assurance, and improve team workflows.
What you will bring to Acorns:
- 3–5+ years of lifecycle, CRM, retention, or growth marketing experience, including hands-on campaign execution in Braze or comparable marketing automation software.
- Experience building and launching multichannel campaigns utilizing email, push, in-app messaging, Content Cards, and SMS.
- Strong understanding of audience segmentation, personalization, and automated journey logic.
- Strong experimentation fundamentals, including hypothesis development, A/B testing, and performance analysis.
- Working knowledge of CAN-SPAM and lifecycle marketing compliance.
- Comfort working with HTML and Liquid logic for campaign setup, personalization, and troubleshooting.
- Ability to collaborate cross-functionally and manage multiple priorities with high attention to detail.