Who is Blueprint?
We are a technology solutions firm headquartered in Bellevue, Washington, with a strong presence across the United States. Unified by a shared passion for solving complicated problems, our people are our greatest asset. We use technology as a tool to bridge the gap between strategy and execution, powered by the knowledge, skills, and the expertise of our teams, who all have unique perspectives and years of experience across multiple industries.
In This Role
You will design and execute high-impact B2C email campaigns for a large global customer audience. You will transform campaign concepts into polished, on-brand email experiences by combining strong visual design, persuasive copywriting, and email-marketing expertise.
You will collaborate with creative leads, marketers, and program stakeholders throughout concept development, design, feedback, production, and launch. This role is ideal for a hands-on creative marketer who thinks visually, works fluently in Figma, and understands how design and messaging influence customer engagement.
Responsibilities
- Design polished, responsive, and user-friendly B2C email campaigns using Figma or a comparable design platform.
- Translate campaign briefs, brand direction, and customer needs into compelling visual concepts.
- Support the complete creative process from intake and concept development through revisions, approval, and launch.
- Write and refine subject lines, headlines, body copy, calls to action, and other email content.
- Proofread campaign materials to ensure accuracy, consistency, appropriate tone, and flawless grammar.
- Apply email-marketing best practices related to layout, visual hierarchy, readability, accessibility, and responsiveness.
- Ensure email designs can be successfully implemented and delivered through the organization’s email platform.
- Partner with creative leads and marketing stakeholders to ensure designs align with campaign goals and brand standards.
- Incorporate stakeholder feedback while maintaining creative quality and usability.
- Document creative rationale, design decisions, feedback, and iterative improvements.
- Manage timelines, review cycles, and deliverables across multiple concurrent campaigns.
- Review campaign performance data and apply relevant insights to future creative.
- Present concepts and clearly explain design and messaging choices.
- Identify opportunities to improve templates, workflows, and creative consistency.
Qualifications
- 5–7 years of experience in email marketing, digital design, integrated marketing, advertising, or a related creative discipline.
- Advanced proficiency with Figma or a comparable UI/UX or digital-design tool.
- Demonstrated hands-on experience designing B2C email campaigns.
- Strong understanding of email-marketing strategy and creative best practices.
- Excellent copywriting, editing, and proofreading skills.
- Experience managing multiple campaigns or creative deliverables simultaneously.
- Portfolio or work samples demonstrating email design and marketing execution.