In This Role
You will own the creative vision and end-to-end execution of high-impact B2C email campaigns reaching a large global customer audience. You will lead campaigns from initial intake and concept development through design, stakeholder alignment, refinement, and final delivery.
This role combines advanced hands-on design, strategic copywriting, creative direction, and campaign leadership. You will influence senior stakeholders, translate broad campaign goals into compelling customer experiences, and help establish the creative standards and processes used across the email program.
This is a hands-on senior individual-contributor role for someone who can set creative direction while personally producing polished work.
Responsibilities
- Own the end-to-end creative strategy and execution of complex B2C email campaigns.
- Establish the creative vision for campaigns based on business objectives, brand strategy, and customer needs.
- Personally design sophisticated, responsive email experiences using Figma or a comparable design platform.
- Lead creative development from intake and concepting through stakeholder feedback, approval, production, and launch.
- Write, refine, and approve persuasive email content, including subject lines, headlines, body copy, and calls to action.
- Ensure flawless grammar, tone, accuracy, brand consistency, and message clarity across campaign materials.
- Present creative concepts and executive-ready rationales to senior stakeholders.
- Influence, negotiate, and resolve conflicting feedback while protecting campaign objectives and customer experience.
- Partner with creative, marketing, program, and operational leaders to align campaigns with broader strategic direction.
- Ensure creative designs are technically practical and can be successfully delivered through the email platform.
- Establish and champion best practices for visual hierarchy, accessibility, responsiveness, and user-centered email design.
- Use performance data and experimentation results to guide creative decisions and improve campaign effectiveness.
- Lead creative testing involving messaging, layouts, visual treatments, subject lines, and calls to action.
- Document strategic rationale, design decisions, feedback, and iterative improvements.
- Develop or improve email templates, standards, documentation, and reusable creative systems.
- Manage multiple high-visibility campaigns and competing priorities with minimal oversight.
- Identify creative or operational risks early and develop solutions that keep campaigns moving.
- Provide creative guidance, feedback, or mentorship to other designers and marketing partners.
- Promote continuous improvement across the broader email creative program.