Position Overview
The Growth Marketing Manager, US role sits at the intersection of data-driven funnel optimization and authentic brand storytelling, owning the prospect journey from first organic search through to closed-won opportunity. The Growth Marketing Manager is responsible for engineering high-converting customer journeys across the United States markets, using insight, experimentation, and performance analysis to improve demand generation while ensuring every touchpoint remains human, authoritative, and aligned with global brand standards.
Primary Duties
- Funnel Engineering: Analyze data across the full customer acquisition journey, including awareness, acquisition, activation, retention, and revenue, to identify drop-off points and implement practical fixes.
- Rapid Experimentation: Design, launch, and manage structured A/B and multivariate tests across high-intent landing pages, website components, email sequences, and paid channels.
- Lead-to-Opportunity Acceleration: Partner closely with Sales and Marketing Operations to optimize visitor-to-lead and lead-to-opportunity conversion pathways, ensuring a seamless experience as prospects move through the marketing and sales technology stack, including HubSpot and ZoomInfo.
- Brand Stewardship: Ensure every experiment, landing page copy variant, and ad creative aligns with the global brand voice, corporate identity, and visual standards.
- Narrative Optimization: Work alongside creative and content leads to translate complex technology and solutions capabilities into clear, compelling, human-centric copy that resonates with target enterprise audiences.
- Asset Management: Collaborate with the Design Lead and creative team to produce high-performing, visually strong marketing assets that reflect the corporate aesthetic while maximizing click-through and conversion rates.
- Metric Ownership: Track, analyze, and report on key commercial marketing indicators, including Customer Acquisition Cost, Lifetime Value, Share of Search trends, organic traffic, and influenced pipeline.
- Insight Generation: Turn raw behavioral data from Google Analytics 4, heatmaps, and CRM dashboards into actionable strategic recommendations for executive leadership.
- Budget Efficiency: Continuously optimize paid and organic channel spend to maximize return on ad spend and reduce funnel leakage.
Required Education & Experience
- Bachelor's degree in marketing, communications or relevant field.
- 4–7 years of performance, growth, or digital marketing experience—ideally within a B2B technology solutions, IT services, or complex enterprise ecosystem.
- Proven success building regional marketing plans and integrated campaigns.
- Proven experience working seamlessly across global matrixed teams, sales organizations, and external agency partners.
- Experience across digital, Account Based Marketing (ABM), and content marketing.
- Deep, hands-on experience managing marketing automation platforms (specifically HubSpot), web analytics, heatmapping/behavioral tools (Hotjar/Clarity), and CRM systems.
- Advanced skills in data manipulation, segmentation, and translating user behavior numbers into clear business outcomes.